Trendera is a boutique marketing firm specializing in trend forecasting, brand strategy & generational research
We help brands become—and stay—relevant
Cultural immersion offerings
OUR LATEST FINDINGS
Your consumer in 2018
January 2018 | The Year Ahead
We’re excited to announce our first-ever consumer digest, now available to everyone! With so much changing in the world, we wanted to offer more readers a quick glimpse at what is happening in consumers’ worlds.
IN THIS ISSUE
- We surveyed over 1600 people ranging from 8 to 50 years old to see what was on their minds, from their hopes, dreams, and preferences to the notable differences between consumers by generation and geography.
- This 91-page consumer digest offers words straight from the mouths of three generations of consumers, ranging from the rural heartland to the cosmopolitan coasts.
"Trendera has their finger on the cultural pulse like no one else. They never cease to amaze me with their prescience, and while they make masterful use of data and insights, it's their gut instinct and keen ability to predict what's happening before anyone else knows that makes their knowledge so valuable."
Design Partnerships Curator at Target
"We're all turning to Trendera to help us navigate and share our best practices. And Trendera show us new things that are happening, and what other brands are doing to measure your own brand against."
VP Consumer & Brand Insights at Nickelodeon
"Trendera brings research to life in an engaging way, providing insights and solutions that enlighten marketers on how to evolve their businesses to keep them relevant in this fast-paced global world."
Director of Marketing Strategy at Hearst
"Trendera has helped us to see how other brands are looking to reach the consumer, offering new and interesting ways to try some of the same tried and true ideas."
Innovation Research at Stubhub
"Hilton Worldwide has leveraged Team Trendera in several ways - First and foremost, by educating senior leadership on Generational Differences, their respective motivators and characteristics, with a specific focus on Gen Y. The brilliance of this education is that it has taken learning out of the boardroom and onto the streets, exposing our Leadership to how Gen Y lives, shops, connects and work via customized city Trend Treks."
VP Owner Services at Hilton Worldwide