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Target
Kristin CastilloJuly 24, 2017
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Mood-based marketing, color therapy, and experiential hotels all come together in St. Louis’s @AngadArtsHotel. Opening its doors earlier this month, the innovative new hotel asks guests to choose a mood when they check in. Depending on their response, they are assigned one of 4 rooms designed in a single color to inspire the desired mood. More than ever, people are making mood-based decisions in their content choices, so why not travel as well?
Best friends and co-stars on the @Brat YouTube channel, @EmilySkinner_ and @Lilia Buckingham— yes, that name may sound familiar—released the first song under Brat’s new music label. Their catchy pop tune, "Denim Jacket,” made its debut on Friday along with the music video. These talented teens are also donating a portion of proceeds to @GLAAD so make sure to download now!
Now that everyone is mentally prepared for cuffing season, @Hims is looking to make sure people are physically prepared as well. The brand is now launching @Hersfirst, a service for women. Hers provides customers with products for healthy hair, skin, and sex, including hair growth gummies, medical grade skin-care, birth control, and even a libido booster for females. As Millennials and Gen Zs get used to having what they want when they want it, Hims and Hers are just the beginning for how these generations will disrupt the healthcare and wellness industries.
Let them know, like that post, show you care. #deepliking #knowtheslang
@Google and @Disney recently teamed up to create an interactive storytelling experience fit for families living in the digital age. After choosing one of the participating Little Golden Books, parents instruct Google Home, “Hey Google, let’s read along with Disney.” From there, parents and children will be able to hear supplemental sound effects and music as they read aloud. Creating an immersive reading experience for parents and children alike, Google and Disney’s push to augment story time caters to the multisensory stimuli younger generations have grown accustomed to—and now expect—in their entertainment.
Voting goes viral in this #currentlytrending meme
@Tazo has spilled the tea. In a newly-released study, the brand found that 75% of Americans wish they could get out of their comfort zone but don’t know how and 72% regret not trying something new. To help, Tazo launched its Brew the Unexpected campaign, which features a three-day sleepaway camp in Texas, hosted by boundary-breaking @RupaulsDragRace alum @AlyssaEdwards_1. Filled with traditional camp activities such as hiking, foraging, and boating with a few surprising twists and turns designed to encourage attendees to push their limits and try something new.
When @Refinery29’s art director @AnnaRoseJay was searching for stock imagery related to depression, she quickly realized that most images were portrayed by white males. Frustrated by this, her team surveyed their female readers to extract visual insights on mental health issues. From there, the team employed photographer @FloracMac to create a portfolio of modern, tactful, and relatable portrayals of mental health.