What We Do
Trendera's mission is to access, engage and analyze consumers by creating new and innovative methodologies that are reflective of and integrated into the way consumers live their lives.
What We Do
Trendera's mission is to access, engage and analyze consumers by creating new and innovative research methodologies that are reflective of and integrated into the way consumers live their lives. Trendera combines traditional and non-traditional methods and engages consumers online, in person and wherever we can get insight into their thoughts, behaviors, passions, likes and dislikes. More importantly, Trendera then contextualizes findings with cultural and behavioral insights in order to provide meaningful implications for brands.
As consumers have become accustomed to customization and instant gratification, our research methodologies and tools for engagement have had to evolve in order to be able to forecast what's next rather than report what’s already happened. Therefore, we are constantly evolving and tweaking the frequency and format with which we disseminate information, in order to make it the most impactful for our clients. Our methodologies and reporting will continue to evolve and change with the lifestyles of the consumers we track and the needs of our clients.
Our products and services include proprietary research and consulting as well as a digital syndicated report (The Trendera Files). Our proprietary services include social media consulting, mobile research, immersion investigations, Travel Trends and Customized Branded Communities, just to name a few. Our proprietary work with clients is highly customized. We pride ourselves in developing strategies and executions that will result in greater insights with longer impact across multiple areas of a brand’s business.
The Trendera Files is a multimedia trend study covering attitudes and behaviors among 8-44 year olds. The report includes access to an interactive community of our "Influencers."
What We're Seeing
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The Trendera Files
In deciding to launch a new trend study, Jane and team were careful to create something that was unique and differentiated itself.
The Trendera Files
In deciding to launch a new trend study, Jane and team were careful to create something that was unique and differentiated itself. In order to do that the study had to be about forecasting, not reporting, which meant not only making the information extremely current and forward thinking but talking to those consumers that really matter to brands, those with Influence. It is no longer about talking to the Super Trendsetter, because things are moving too fast and those individuals do not always have the influence.
Trends are moving faster than ever. With the speed of the Internet, manufacturing, even travel, we now have access to trends more quickly. The time it takes for a trend to be seen on an obscure fashion blog to the aisles of Target seems to be months if not weeks. The sphere of influence has grown from just the individuals seen on the street to a blogger, a stylist, a DJ, to anyone who might be experimenting with trends. 
So where does that leave us? With (approximately)
Super Influencers (15%)
Influencers (35%)
Mainstream (50%)
The Super influencers are the same as ever, experimenting creating and doing it because they want to. Today with little money to spend they are forced to be more creative then ever before. There size has grown, slightly, as they have incorporated a few more into their fold.
But the Influencers are a bigger group, and more powerful. Due to their bigger volume, they are able to wield more influence than ever.
And the Mainstream is they way it always has been. Waiting for trends to catch on.
So WHO are we talking to for the Trendera Files? Well, the Influencers because they are the key to trends that will go mainstream. We talk to SOME Super Influencers to see what is on the edge; but they aren’t the key.
The Trendera Files is a multi-media trend study covering attitudes and behaviors among 8-44 year olds. The report includes access to an interactive community of our "Influencers". The Trendera Files covers what consumers are into or over, and digs into the “Why?” the change is happening. With easy to use Bottom Lines explaining why each trend matters, marketers take away actionable insights throughout the report.
The Trendera Files reveal not only who the consumer is today, but also who they will become, giving marketers and brands the ability to be a step ahead. The Trendera Files is a forecasting tool not a reporting tool.
Trendera Files Comprehensive Report and iPad:
The January report will be dedicated to forecasting what we are predicting to see the coming year with Societal Shifts as well as Briefs (industry specific trends) from fashion to entertainment.
• The first edition of report comes with an iPad for new subscribers, in order to view the fully clickable PDF of the report and future monthly reports.
• Each Societal Shift and Brief (industry specific trend) comes with a one to two sentence “Bottom Line” takeaway of why it is relevant to youth culture.
10 Monthly Trendera Files Reports:
• Monthly Report Content:Ten monthly reports, each covering timely Societal Shifts, topical trend Briefs, along with information on current websites, blogs, apps to know and a variety of other trend reporting to keep clients constantly up to date on quickly evolving tech, marketing, fashion, and social landscapes. Monthly reports are fully clickable and will arrive to everyone on the client mailing list in an easily readable e-mag format.
• Influencer Data: Four of these reports will come with additional freshly fielded Influencer data and statistics to give clients a view of consumers’ up-to-the-minute tastes and behaviors. These statistical indexes will also have a Societal Shift(s), Briefs, and Now Trending pieces, which will be supplemented by both the chartable data and relevant statistical findings.
Who We Are
Trendera was founded and is led by Jane Buckingham, one of the foremost experts on Generation X, Y and V.
Who We Are
Trendera was founded and is led by Jane Buckingham, one of the foremost experts on Generations X, Y and V. Buckingham helped pioneer trend hunting when she wrote her first book, Teens Speak Out, at age 17. She subsequently created The Cassandra Report, Trend Central and The Intelligence Group, all of which she sold to CAA before leaving to start Trendera. Buckingham is a frequent guest on “Good Morning America,” “The View” and other news shows.
In launching Trendera, Jane recognized a need to create a team that would uncover insights for a 360-degree view of consumers and a creative environment which would allow the team to embrace the trends and lifestyle we report on. The team comes a varied background (ranging from traditional researchers to journalists to technology experts). With neon walls, dogs running around and far from a formal dress code, the diverse team Jane has built manages to embrace the present while forecasting the future. Trendera has offices in New York and Los Angeles, along with representatives across the globe.
Trendera has quickly established itself as one of the leading consulting, trend forecasting and generational insights companies. Our clients include brands such as Gap, ABC, Facebook, Hearst Media, Time Warner and MTV.
Contact
West Coast
8350 Wilshire Blvd.
Ste 202
Beverly Hills, CA 90211
323.302.9805
East Coast
895 Fulton St.
Ste 2
Brooklyn, NY
11238
718.638.9366
© 2012 TRENDERA. ALL RIGHTS RESERVED.