TRY IT BEFORE YOU BUY IT!

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AUGUST 2018 |MODERN MASCULINITY

IN THIS STUDY:

  • Key trends shaping masculinity and gender roles in the post-#MeToo era

  • New research revealing how the men of Gen X, Y, and Z are feeling, what they care about, and how they want to be represented in entertainment

  • Brands leading the way with nuanced and effective marketing for men

  • Important pop cultural moments and influencers who are redefining what it means to be a man today


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