Take a Bite Out of LA

WATCH OF THE WEEK

Are You Lost in The World Like Me?

The recently released cartoon music video for new song “Are You Lost in The World Like Me” by Moby & The Void Pacific Choir is making the rounds online this week for its statement on our unrelenting obsession with screens. The cartoon resembles “Steamboat Willie,” one of Disney’s earliest short films, and follows a caricature of Moby as people hustle and bustle around him, with their eyes glued to their phones and oblivious to their surroundings. Not only are people willfully ignorant of their environment, they’re also numb to their emotions and choose to record tragedy with their devices rather than taking action. With subtle references to Tinder, PokemonGO, Snapchat filters, and countless other cultural touchstones, this video is a poetic if harsh reminder to us all to look up every once in a while.

MARKETING BUZZ

StubHub

We know 2016 is the weirdest election year ever, but still find it crazy that 76% of 18-45 year olds would rather meet their favorite musical artist than the next President! We partnered with StubHub on a global survey this summer to discover things that make people happy and feel connected to one another. In addition to confirming peoples’ love of experiences over things, the study delves into dating do’s and don’ts, experiences that make the best memories, and just how far some people would go for VIP tickets—from giving up toilet paper to breaking up with their partners. Be sure to check out more of the findings here, and the next time you want to impress a date, consider opting for concert tickets over flowers.

OUR OBSESSION

Bitten LA

Bitten, NYC's popular food, tech, and culture conference is coming to LA! Next week, foodies everywhere will be flocking to West Hollywood to hear esteemed food critic Jonathan Gold’s thoughts on the evolution of the LA food scene, see Freya Estreller of Ludlows and Coolhaus discussing the next cocktail trend, and hear how Todd Carmichael, CEO of La Colombe and TV personality, is building a kind coffee empire. The conference will also feature a Top Chef alum as well as inspiration on the convergence of food and sci-fi, the science of flavor, and much more. Check out the full agenda and use our code TRENDERA for a 50% discount. We’ll see you there!


IN OUR CARTS

The Sprinkles Baking Book

We’re counting down to next Tuesday, when The Sprinkles Baking Book: 100 Secret Recipes from Candace’s Kitchen hits shelves. Written by Candace Nelson, the #girlboss behind the cupcakery that spawned a national phenomenon, The Sprinkles Baking Book will share the secrets behind 50 iconic Sprinkles recipes, helping us all recreate the magic at home. The remaining 50 recipes are some of Candace’s personal favorites, and if they’re half as good as the cupcakes we have come to know and love, we’re all in for a treat (pun intended). If you need us next week, we’ll be in the kitchen perfecting our strawberry shortcake.

APP-TASTIC

Sprayscape

The past few weeks have been even busier than usual for Google. First they released Pixel, their smartphone to challenge the iPhone’s reign, with a sassy commercial. Now they’re releasing a new app called Sprayscape, a VR-inspired camera from Google’s Android Experiment Lab. The app utilizes the phone’s gyroscope feature, allowing users to take photos in a sphere to make 360 degree collages of their surroundings and share them with their friends and to Facebook. Unfortunately for us iPhone users, the app is only available to Android users—but for some reason we don’t think that’s a coincidence.

PROPS TO

Fuller Cut Barber Shop

One barber shop in Ypsilanti, Michigan is doing more than its part to ensure children in its mostly minority community are excelling in literacy. The Fuller Cut barbershop offers a $2 discount to children who read books out loud during their hair appointment. And the kids aren’t reading just any books, they’re reading stories with powerful messages tailored to their unique cultural perspective and experiences. Ryan Griffin, the barber who spearheaded the initiative, made an effort to curate books that “have positive images of African-Americans — whether it’s astronauts, athletes or writers.” We love this creative effort to better the community and hope his viral story inspires others to do the same.