WATCH OF THE WEEK
This Halloween, Pizza Hut is getting playful with a commercial you’ll actually want to watch. Featuring clips and pics of Halloween fails, triumphs, tricks, and treats and presented by a spokesperson dressed as a jester/witch/knight hybrid, the two minute video climaxes with a scene of a swarm of very lucky trick-or-treaters getting more than they bargained for with one house handing out full-sized Pizza Hut pizzas in lieu of candy. Full of costume and prank inspiration, this video is not only a fun way for the brand to engage with audiences, it’s getting us even more excited for Halloween!
One of our favorite marketing campaigns to come out of this Halloween season is Scripps Networks’ crossover special between The Food Network, HGTV, and Travel Channel. In partnership with IKEA, the networks each simultaneously broadcasted a one-hour All-Star Halloween Spectacular competition special. Proving that the shared universe concept isn't just for superheroes, network stars Tia Mowry of Food Network Star Kids and Drew Scott of HGTV’s Property Brothers competed against Duff Goldman of Food Network’s Worst Bakers in America and Jonathan Scott–also of HGTV’s Property Brothers–to see who can create the best haunted house in just 72 hours. Both teams got a little help from Adam Richman, host of Travel Channel’s Secret Eats with Adam Richman. Check it out for last minute ideas for your own Halloween bash!
Haunted Houses are getting more creative than ever. One standout, Doomocracy, is an immersive art installation from Creative Time and artist Pedro Reyes. Located in the Brooklyn Army Terminal, Doomocracy highlights some of the largest issues in America’s collective consciousness right now such as the election, gun violence, and climate change by turning them into an apocalyptic house of horrors. Visitors can walk through and see the tough political issues performed in a creepy but poignant way. This thought provoking exhibit is definitely one to check out–if you can score a ticket. The free exhibit has gotten a ton of buzz, and despite running through November 6th tickets–which must be reserved in advance–have sold out, but there’s always the waitlist!
IN OUR CARTS
Halloween is shining a spotlight on the supernatural trend that has been enchanting people for a while now. What started as a preoccupation with “vibes” has led to widespread aura reading, stocking up on crystals, and a general interest in witchcraft. Goddess Provisions is looking to deliver its customers everything they need to lead that "high vibe" witchy lifestyle. The subscription box includes items like crystals, aromatherapy, super foods and “beauty and spiritual tools.” So trick-or-treat yourself this Halloween to some good vibes and feel like a goddess every month.
In an ironic turn of events, WD-40 is helping people make their doors extra squeaky this Halloween–at least for a little while. The oil spray brand has released Haunted Doors, a motion sensitive smartphone app that generates spooky creaking noises. With a variety of punny sounds to choose from, like “Paradoormal Activity,” “The Exdoorcist,“ and “Door of the Dead,” this app is perfect “for the one night of the year you want your door to creak.” All you have to do is download the free app and (securely) hang you phone from your door handle for the perfect sound effect to scare trick-or-treaters!
Safety is always a concern for parents around Halloween and this year we’re applauding ADT for going the extra mile to make parents and kids feel safe with their adorable video, “ADT Helps Mom Solve Son's Fear of Paranormal Activity.” The video is an animation of an actual recorded conversation between a parent, her child–who is afraid of ghosts–and a reassuring ADT representative. Apparently, the child was worried there were ghosts in their home and his mom got the idea to have an impartial third party–the ADT representative–reassure him that they had a “ghost alarm” and therefore had nothing to worry about, cuteness ensues. But, don’t take our word for it, grab the candy corn, have a watch, and prepare to say “awwwww.”