Stop! Delete and Listen 🎶

WATCH OF THE WEEK

The One Moment

Those of you who are into slow motion videos (one of the internet’s favorite things right now) will definitely want to check out the new music video from OK Go. Known for their visually captivating compilations, the band created its latest offering for new single “The One Moment” using state of the art technology to bring the heart of the song to life. The video starts with a 4.2-second clip featuring a chain of colorful chaos before slowing down this “one moment” into a full length, visually stunning music video that spans the entire length of the song. Given that online audiences have been enthralled with everything from slow motion bun drops to wax videos recently, we think this one is a must-see.

MARKETING BUZZ

Thanks 2016, It's Been Weird

If there’s one thing we can all agree on, it’s that 2016 was quite the rollercoaster ride. Spotify is underscoring this sentiment with their largest global campaign to date. Signing off with a simple, “Thanks 2016, It’s Been Weird,” the streaming service launched a series of hyper-tailored outdoor ads using specific user data and pop culture references to poke fun at the craziness that was this year. For instance, one poster in New York City reads, “Dear person in the Theater District who listened to the Hamilton soundtrack 5376 times this year. Can you get us tickets?” while another in the U.K. reads, “Dear 3,749 people who streamed “It’s the End of the World as We Know It” the day of the Brexit vote. Hang in there.” The clever, creative campaign taps into Spotify’s love of data, something they share with their customers in their monthly and yearly reviews, and places it on a global scale for everyone to enjoy.

OUR OBSESSION

delete

Getting your Marie Kondo on just got so much easier with new Bay Area-based texting service, delete. Users simply shoot a photo of the items they’re looking to discard via text to (415) 849-4481. The service then responds immediately with a price quote and pick-up time and will come pick up your items and donate, recycle, or trash them accordingly. Right now this service is only available in San Francisco, Oakland, Berkley, and South San Francisco, but we have no doubt it will catch on among Kon-verts in other metropolitan cities soon!


IN OUR CARTS

CocoFloss

Oral hygiene is getting a social media makeover with a little help from Cocofloss, a company keeping dentists everywhere happy by developing pretty, high quality floss that young people actually want to use. Not only is Cocofloss wrapped in adorable Instagram-ready packaging, it comes in a variety of fun flavors such as Strawberry, Orange, and—you guessed it—Coconut. Catering to their young tech-savvy audience, the product is available on a subscription based model for as little as $3.50 a month, because who goes to the store anymore? The product site even features information about all things oral hygiene complete with cartoon illustrations. Truly, flossing has never been so fun.

APP-TASTIC

Stop

Remember the Draw Something craze of 2012? We’ve found its 2017 counterpart, and it’s the new addicting word game app, Stop. Like Scattergories for your phone, the app allows players to compete against each other as they try to name things that start with a specific letter across 5 categories in 60 seconds or less. For instance, players may be given the letter T and then asked to name: a major league baseball team, a president, something you can’t bring on an airplane, a TV show, and an animal. Players can challenge their Facebook friends and go head to head to see who can name the most the fastest. Needless to say, the Trendera offices are completely hooked!

PROPS TO

Donda's House

With all the Kanye West mental breakdown rumors flooding your newsfeeds, you may have missed the news that Che “Rhymefest” Smith, a Chicago-based rapper and childhood friend of West, purchased his childhood home last week on behalf of Donda’s House, West’s charity named after his beloved late mother. Smith, also Creative Director for the organization, explained via an Instagram post that the space will soon be turned into a talent incubator for at-risk youth in the Chicago neighborhood, the first of many “Lite-Houses” that will foster talent nationwide. We’re applauding West and Smith for giving back to the community they grew up in with one of our favorite #GivingTuesday initiatives.