Lost In Emoji Translation 😬

WATCH OF THE WEEK

Watermelon Explosion

Remember the “mermaid pillow” that went viral on Facebook Live a while back? Facebook had an even bigger live event on its hands this week: this time, centering around an exploding watermelon.On Friday, the Buzzfeed team racked up an impressive 800,000 live viewers with an experiment in which they placed rubber bands around a whole watermelon, one by one, slowly and visibly increasing the pressure to make the internet rife with anticipation for the imminent explosion. There’s no denying that people love a good viral moment, so we wouldn’t be surprised to see more highly strategic Facebook Live events like this one coming soon!

MARKETING BUZZ      

Organic Valley Real Morning Report

Organic Valley is promoting their Organic Protein Shakes by shattering the image of serene mornings showcased in the Greek yogurt-enjoying, coffee-sipping ads of yesteryear. Their “Real Morning Report” reveals their recent research findings about the realities of mornings for working women, featuring stats like 21% of women check their work email before getting out of bed, and 33% of women never make their beds. The accompanying spot is an entertaining watch, bridging comedy with research to bring a more realistic picture of morning routines. Featuring diverse women who speak with frank delivery, the video brings to life the no-nonsense attitude of the campaign.

OUR OBSESSION        

        Run and Run M/V                    

Leave it to J-pop to produce the most creative video editing that we’ve seen this week. Lyrical School is a new six-member pop group hailing from Japan that has landed on the scene with this video for “Run and Run.” Inspired by our current smartphone-centric culture, the fun project embraces vertical video, making it perfect for watching on iPhone. Better yet, the concept makes it look as if the group hacked your phone, dancing and singing through your notifications, iMessage, camera roll, and social media accounts. Though the jury is still out on the music itself, there’s no doubt that the girls of Lyrical School have already established themselves as music video innovators.


IN OUR CARTS

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365 by Whole Foods Market

Whole Foods—jokingly referred to by some as Whole Paycheck—is opening their first “affordable” store in Silver Lake, Los Angeles’s hipster haven. The new store, set to open Wednesday May 25th, won’t be your run-of-the-mill grocer. In addition to what you would expect, 365 will also boast Allegro Coffee Company, a teaBOT (described as a “retail platform that provides customers grab-and-go tea in less than 30 seconds”), and the trendy vegan restaurant by CHLOE from New York. As if that wasn’t enough, Loomstate, a clothing brand that values sustainability and quality, is designing the employees’ uniforms. But no word yet on how much pre-peeled oranges will cost!

APP-TASTIC

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Emoji Miscommunication

With so many of our daily conversations now taking place in the digital realm, it was only a matter of time before new kinds of communication issues came up. GroupLens, an organization from the University of Minnesota focused on “Social Computing Research,” recently released a report investigating the potential for miscommunication through emoji, showing findings from a survey that compared how people interpret different emoji. Fascinatingly enough, the research found that not only do the “emoji renderings” of different smartphone platforms (e.g. Apple, Google) lead to different interpretations, but different people also interpret the same exact emoji in varying ways. Click through to read more!

PROPS TO

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Algae Bottles

According to certain statistics, Americans used about 50 billion plastic water bottles last year, each one of which will stay in a landfill for up to a staggering 1,000 years. Feeling an “urgent” need to help reduce plastic waste, Ari Jónsson, a product designer from the Iceland Academy of the Arts, came up with a 100% biodegradable bottle that keeps its shape until it’s empty and begins to immediately decompose. Having debuted at this year’s DesignMarch in Reykjavik, the alternative design features agar, a powder made from algae that turns into a moldable jelly-like material when mixed with water—which means that it’s not only biodegradable, but edible too.


This Week We: Are going to Kobe's last game! #MambaDay