Pokemón GO-ing Too Far?

WATCH OF THE WEEK

Pokemón Quests

Unless you’ve been living under a rock without Wi-Fi, you’ve heard about Pokémon GO, the augmented reality app that’s sweeping the nation. From the people who brought us Ingress, Pokémon GO turns users into Pokémon trainers with location-based gameplay that allows them to “catch” Pokémon IRL. In its first week, the app amassed more users than Twitter and not only has the internet going crazy, but is driving people to search far and wide in a quest to catch them all. Not surprisingly, countless YouTubers are documenting the phenomenon: PewDiePie’s “POKEMON GO | GOING TOO FAR?” reaction video features him taking on the persona of “Beast Master 64” as he goes out into the world on a Bear Grylls-style excursion, while YouTuber Lachlan Power created an episodic series documenting his adventures in search of Pokémon and is broadcasting them to his more than 2 million subscribers.

MARKETING BUZZ

Haagen-Dazs Lose Yourself

Though we can’t quite call ourselves hardcore tennis fans, it’s a different story when ice cream is involved. This week we’ve been oohing and aahing over Häagen-Dazs’s “Lose Yourself” Instagram campaign for Wimbledon, which celebrates the brand’s new five-year sponsorship of the beloved tennis tournament. The campaign is a photography project and partnership with street style photographer Adam Katz Sinding, who—instead of shooting the action on the court—captured spectators’ reactions during the games. The resulting images show in-the-moment emotions that range from shock to anticipation to pure joy, reminding us that not only can a person’s face can tell an entire story, but that it’s just as easy to lose yourself in an epic tennis match as it is a decadent pint of ice cream.

OUR OBSESSION

Spector

Spector is a working prototype and graduation project by Royal College of Art student Fiona O’Leay and we can’t believe it’s real. Frustrated by how finalized print never looks like how it does on screen during the graphic design process, O’Leary created a tool that can capture, detect, and save typefaces and colors in the real world and then transfer the information directly to computer programs like InDesign and Word. With Spector, whatever text you’re working on can automatically change to the typeface and color that you’re looking at in the real world—all with the click of a button. We’re predicting big things for O’Leary, big things indeed.


IN OUR CARTS

Sea Star

Since you're probably not wearing your oxfords to the beach à la Taylor Swift, chances are you’re looking for some cute beach friendly shoes for this summer. When crocs simply won’t do, there’s Sea Star, the company whose water-friendly Beachcomber espadrilles made of neoprene and featuring a rubber sole are perfect for summer strolls on or off the beach. Because the shoes require only 15 minutes in the sun to dry completely, you won’t have to worry about high tides putting a damper on your day. This summer, Sea Star is partnering with Sunni Spencer and Lindroth Designs for a pop-up shop in Southampton, making it easy for Hamptons-goers to get all of the chicest beach essentials.

APP-TASTIC

Winnie

People love location-based apps that help them explore their surroundings. From San Pellegrino’s map app, Delightways, which sources locations via a network of influencers to create a city tour, to Pokémon GO, which highlights landmarks by turning them into “Poké stops,” people are constantly looking for the coolest new location. Parents are no exception, but rather than just looking for the hippest new place to get their iced coffee, they’re often seeking out kid-friendly locations as well. Winnie is a social network for parents that does just that by giving parents information on local kid-friendly places and activities. Plus, the app details the family-friendly features of various locations like stroller access, changing tables, nursing areas, and more, making family outings easier than ever.

PROPS TO

The Lowline

Thanks to a new promo video by Nowness, we’re once again excited for Lowline Lab, the testing ground for the world’s first underground park in NYC’s Lower East Side. The project has recently attracted more attention for a new feature: a Heineken-sponsored “Subway Symphony,” a dream of LCD Soundtrack’s James Murphy to redesign the sound NYC subway turnstiles make so that they play musical compositions as people pass through. Fittingly, this promo video is narrated by Murphy’s bandmate Nancy Whang, who explains the Subway Symphony as well as how the Lowline technology works and what visitors can expect in the future.


This Week We: Are going to the Twilight Concert Series at the Santa Monica Pier!