Ready for Rio

Watch of the Week

23 Stories

Casual soccer fans may need to get a little caught up on the who’s who of women’s soccer. Luckily, the Olympic team is making it easy with their “23 Stories” video series, which features—you guessed it—23 stories from each member of the US Women’s soccer team in both interview and animated formats. From household names like Alex Morgan and Hope Solo to Olympic newcomers like Morgan Brian and Christen Press, each woman tells her story to give viewers the chance to get to know the women of the team they’ll be rooting for in Rio.

Marketing Buzz

One Journey. Two Teams.

Among the dozens of Olympic campaigns that have popped up thus far, United Airlines’ recent clip is one of our early favorites. The airline is showcasing their partnership with Team USA with their “One Journey. Two Teams.” ad. The one-minute spot takes the airport experience and turns it into a showcase of Olympic talent as everyone’s favorite athletes perform their own stunts, from Simone Bailes practicing the balance beam on a moving walkway to Missy Franklin swimming her way to her plane. Filmed on a real 787 Dreamliner and set to the tune of “Rhapsody in Blue,” the fast paced video is sure to get everyone ready for the games to begin!

Our Obsession

Olympic Tweet

One of the best parts of the Olympics is hearing the triumphant stories of the athletes and appreciating the seemingly insurmountable obstacles they overcame on their journey. This year, we’re loving the viral story of Morolake Akinoson, a sprinter for Team USA who is making headlines all thanks to a highly prophetic tweet. Five years ago, then 17-year-old high school student Akinosun tweeted that in 2016 she would have graduated college and be on her way to the Olympics. Thanks to Twitter’s recently debuted feature allowing users to retweet themselves, Akinoson was able to show the world that she was right, capturing the hearts of the internet who can’t wait to cheer her on.


In Our Carts

Legendswear

McDonald’s is making a foray into fashion and we’re lovin’ it. Just in time for the Olympics, the global fast-food brand is debuting a line of Athleisure wear in Australia called Legendswear, available on eBay. In partnership with Australian apparel brand We Are Handsome, the line includes a black hooded vest and track pants with patterned hash browns, hotcakes, and McMuffins making a subtle yet stylish appearance in the design. It’s the perfect outfit for Australians to cheer on their team while eating Macca’s. Meanwhile, we’ll be waiting for it to be available stateside!

App-Tastic

Gabbymoji

We know you’ve already downloaded Rio 2016, but what about Gabbymoji? Two-time Olympic gold gymnast Gabby Douglas recently released her own emoji app that allows users to communicate via GIFs, videos, and expressive emojis featuring the beloved Olympian. In addition to being the perfect app to up your texting game when it comes to all things Olympics, Gabbymoji has an emphasis on inspiring users with some of its emoji offerings, including empowering quotes.

Props To

Team Refugee

The Olympics are all about patriotism and representing your country, so what happens to those who want to compete have no country to represent? The International Olympic Committee (IOC) announced that for the first time ever, the 2016 Rio Olympics will include a refugee team that will have no country affiliation and instead will use the Olympic flag as their own “as a symbol of hope for all refugees around the world.” Historically, the Olympics have been a way to showcase political struggles and shed light on these issues, and we’re thrilled to see the IOC taking these individuals and their stories into account.