Good News, Starbucks Brunch, and Dreamhunts

WATCH OF THE WEEK

Refinery29 x Mischa Nonoo Snapchat Fashion Show

Refinery29 is making waves at this year’s New York Fashion Week between bringing back their uber popular 29Rooms and, this year, streaming the first ever Snapchat fashion show. The lifestyle site partnered with designer Misha Nonoo to bring audiences the fall collection on Refinery’s Snapchat channel. Nonoo-who did a similar debut last year on Instagram-made sure that the Snapchat version differentiated itself by utilizing Snapchat’s native functions. This wasn’t the only tech infusion we saw at NYFW (see: models wearing Snapchat filters) and with Fashion Month only beginning we’re sure it won’t be the last!

MARKETING BUZZ

Delta Dreamhunt

With the help of Snapchat and a few LA-based influencers, Delta is giving customers an opportunity to win the prize of their dreams. To celebrate being the fastest growing airline in Los Angeles, Delta is hosting a Snapchat scavenger hunt, which asks users to scour the city in search of the winning Delta geofilter. Once they find the filter, users are to send a snap of themselves to Delta via Snapchat to be entered to win prizes anywhere from first-class airfare to tickets to the Grammy Awards. Delta tapped influencers like #GirlBoss Sophia Amoruso and social media-famous chef Ray Garcia to spread the word and drop a few hints about where the filters can be found. We’re loving that this campaign takes advantage of the way users are already using Snapchat to interact with consumers.

OUR OBSESSION

Star-brunch

The only things Millennials love more than Starbucks is brunch. Word on the street – and by street we mean Internet – is that America’s favorite coffee chain is quietly making its foray into the brunching business. According to some avid Starbucks fans, Starbucks locations around Portland and Seattle have been quietly testing a new, weekend-only brunch menu. With an already tasty and growing food and drink menu, this new brunch option could be a huge move for the famous franchise. No word yet on whether or not there will be bottomless mimosas. 


IN OUR CARTS

SonicBLEND

Thanks to YouTube beauty bloggers, Instagram tutorials, and the Kardashians, we’re in the golden age of makeup where your brows can make or break your outfit and your highlight must pop. Enter the SonicBLEND by Michael Todd, the first sonic-powered makeup brush that applies makeup faster and more effectively than ever. Oscillating at 200 times per second, the antimicrobial brush comes in three colors retails at $99-which may sound like a lot but, as makeup junkies know, quality brushes are expensive. You’re sure to be seeing these brush make their way into the hands of your favorite beauty vlogger very soon.

APP-TASTIC

Good News

The news has always been filled with tragedy, sad stories, death, and destruction. With people being constantly updated on the often-negative events around the globe the stream of bad news can start to feel daunting. But we have Good News, the new app that is looking to challenge the negativity of the 24 hour news cycle. The app recognizes that people who read positive news, or even just avoid reading negative news, are far more likely to report having a good day and delivers only the most important, mainstream, breaking news in a way that filters out the unnecessary negativity. The perfect solution for today’s weary but woke population this is one we can app we get behind.

PROPS TO

J. Crew Real Real People

So far Fashion Week has seen many runway shows casting models off of the street or in open casting calls in an attempt to be more “real.” J. Crew decided to keep things a little closer to home by tapping into non-model friends of the brand to showcase their spring/summer collection.  From employees to journalists and everyone in between J. Crew put together an eclectic gang of “models” ranging from ages 13 to 70 for an authentic and diverse medley of real “real people” that feels both authentic and on-brand.