You CAN sit with us.

WATCH OF THE WEEK

The Realest Real

French Fashion label KENZO is proving once again that they’re no ordinary apparel brand with their new quirky star-studded fashion film, The Realest Real. A campaign for KENZO’s Fall/Winter 2016 line, the film is a commentary on social media’s infiltration into people’s every day lives. The short is directed by Portlandia’s Carrie Brownstein and features celebs including Rowan Blanchard, Natasha Lyonne, Mahershala Ali, and more, but clearly the real star of the show is the clothes. With its biting commentary on vapid Internet culture, this short is one of our favorite things to come out of fashion month so far and definitely worth a watch.

MARKETING BUZZ

Chevy's Global Positivity System

IBM’s Watson is in the spotlight yet again this week, this time teaming up with Chevy to develop the Global Positivity System, a way to analyze how positive people are based solely on their social media posts. Users simply connect their Twitter and/or Facebook profiles and the system goes to work, combing through content to generate them a positivity score out of 200. It then takes users through their data, showing them their most and least positive posts, their top 5 most positive words, and their most used emojis. It even suggests an experience for them based on their results. The initiative is part of a new trend of encouraging less hate online, which has gained momentum with Twitter and Instagram’s new policies to combat cyber bullying.

OUR OBSESSION

@cursedimages

Twitter is going crazy lately for the @cursedimages account, which posts wacky images from around the Internet. Although their motto is “all of these images are cursed,” the actual images have little to do with curses and simply feature weird coincidences, fails, and downright absurdity. A few of our favorites include a vase full of spaghetti, a yolk being run through a sewing machine, and a shot of the exact moment a little boy gets hit by a swing. With over 50k followers and counting, this truly is one you have to see to believe.


IN OUR CARTS

Adobe Stock Apparel

We’re filing this one under products we wish were for sale. To promote their new stock photo service, Adobe debuted a line of clothing featuring laughably bad stock images that is surprisingly wearable. Complete with a mock look book, the line includes items like a t-shirt featuring “Laughing women eating healthy vegetable salad,” and a sweatshirt featuring “Happy senior couple piggybacking at the beach.” All we’re saying is if Adobe doesn’t make these items for sale soon, we’re sure someone else will.

APP-TASTIC

See Jane Go

Ride sharing apps have become so ubiquitous that most people don’t think twice when calling an Uber at 2AM to take them home after a night out. However, many women have experienced feeling unsafe with male drivers. Enter See Jane Go, a ride-sharing app exclusively for women and employing all female drivers. Created by a fellow female ride sharer named Savannah Jordan, See Jane Go not only allows women to feel safe as passengers but also as drivers. Consider it one of many more apps sure to come that are by women, for women, and run by women.

PROPS TO

Sit With Us

Gen Zs aren’t here for your bullying. So much so that one sixteen-year-old took it upon herself to create an app that promotes kindness and inclusion in one of the least inclusive places: the high school cafeteria. Whether you’re the new kid in school or you’ve been ostracized from a friend group, it’s daunting to not know where you should sit during lunch, and Sit With Us allows kids with nowhere to go to find a friendly table. The app not only lets kids coordinate where they’re going to sit with their friends, it allows them to become ambassadors for their schools and welcome students who otherwise have no one to sit with. We applaud this young girl’s stand against bullying and efforts to promote a more positive school environment.