WATCH OF THE WEEK
Though Gen Vs may beg to differ, just because something hasn’t gone viral doesn’t mean it’s not interesting. Enter Astronaut, a website with one goal: to help us grasp how small we are in the grand scheme of things, or the same feeling astronauts experience when looking at the world from space. To accomplish this, Astronaut’s algorithm collects recently uploaded videos from YouTube with generic file names and very few views—in other words, videos that would otherwise be lost in the online abyss. The site then plays the clips for a seamless stream of delightfully mundane videos, ranging from someone’s high school volleyball game to a couple’s first dance. Surprisingly mesmerizing, viewers can’t help but get lost in the voyeurism of seeing random snippets of strangers’ lives as they float on by.
Almost two full weeks ahead of Super Bowl Sunday, Tostito’s has already emerged as one of our marketing favorites. In partnership with Uber, the iconic snack brand is not only giving 25,000 Uber users a $10 credit when they’ve had one too many, they also developed a special smart bag that detects alcohol on snackers’ breath. When a DD is needed, the green steering wheel on the front of the bag turns red and warns: “Don’t Drink and Drive.” The smart bag is also equipped with near-field communication technology, allowing users to simply tap with their phones to hail an Uber, a task even the drunkest football fan can handle. The creative giveaway all but ensures no one will be forgetting the tortilla chips for the big game.
Honest Oscar Movie Posters
Whether you can’t wait to watch La La Land win Best Picture, are still reeling from Amy Adams’ Best Actress snub, or are confused as to whether Hidden Fences is an actual film—it’s not, for the record—you’ll get a kick out of these honestly edited movie posters, which cut right to the truth of some of the Academy’s favorites. Created by some snarky cinephiles, each poster is on point with its satirically rewritten titles and taglines, such as changing the title of Natalie Portman’s historical drama, Jackie, to Remember When Politics was Dignified? Saying what we’re all thinking, we think these honest movie posters are award-worthy themselves.
IN OUR CARTS
When designer Joy Cho (a.k.a. the most followed woman on Pinterest) releases any kind of collection, you’d better believe we’re buying. Developed exclusively for Target, the line was created in partnership with furnishing favorite Cloth & Co. and features Cho’s signature colorful, happy style. The pièce de résistance of the collection is the most perfect polka dot couch, sure to be coveted by bloggers and pinners everywhere. Debuting at the Las Vegas Market last week, the collection couldn’t be better timed in a year that’s shaping up to be defined by an iridescent, colorful, unicorn aesthetic. If you need us, we’ll be hitting refresh on the Oh Joy! for Target webpage until it officially launches.
Free drinks? Count us in. Swing is a new app that looks to seamlessly reward drinkers for spending time and money in their favorite bars. The app alerts users to nearby drink specials and delivers exclusive offers right to their smartphones. For every hour Swing users spend in a participating bar, they will also receive 10 points, which are redeemable for free drinks. Currently, Swing is only available in New York, but with its rave reviews we’re hoping it spreads to other cities with a healthy (or unhealthy, depending on your perspective) nightlife scene.
Fake news, alternate facts, or bald-faced LIES. Whatever word you want to use, the internet is facing a misinformation epidemic, which has many believing misleading or flat out false stories. As this phenomenon becomes an industry in its own right, many are looking to tech companies and social media heavyweights to do their part to protect users from their own laziness. This week, Google released a detailed statement outlining how it created technology and programs to eradicate the profitability of fake news sites via AdSense, their advertising platform. Not only are Google’s sophisticated algorithms targeting fake news, they’re also removing other predatory content by the billions, including ads for illegal products, misleading advertisements, weight loss scams, and more of the internet’s worse offenders. Now if only Facebook could figure out a way to do the same….