WATCH OF THE WEEK
Missing Richard Simmons is the first podcast that the Internet has truly loved since season 1 of Serial. The latest example of the rise of audio content, the Dan Taberski hosted podcast explores the circumstances around the mysterious 2014 disappearance of fitness guru Richard Simmons. Taberski–a regular at Simmons’ exercise class and a personal friend–is committed to uncovering the truth behind why Simmons decided to up and leave it all behind, cutting out everyone he knew in the process. As with Serial, several theories have sprouted online as to what exactly happened and the podcast even has it’s own phone tip line. Missing Richard Simmons' captivate audience can’t get enough of listening to this true story unfold.
Cards Against Humanity officially takes the cake for trolliest marketing strategy. Their latest target? The US Government. The tongue-in-cheek card game company has a new game, Secret Hitler. The game requires players to use “social deduction” to figure out who among the group is secretly “Hitler,” meanwhile the “Hitler” is trying to covertly coerce the other players to follow his evil plan. To make sure the game made a splash worthy of its wildly successful Kickstarter campaign, Cards Against Humanity sent copies of the game to all 100 US state Senators, making a pointed statement about the Trump administration in the process. One of the game’s creators, Max Temkin, even tweeted a video of the letter that accompanied the gift. Not only is this a bold statement on the current political climate, it’s a fresh approach to influencer marketing.
The company who popularized the concept of fast furniture is getting a high-end makeover and we’re not talking about their gigantic new store in Burbank, California. The latest Ikea Stockholm collection, set to be released in April, will bring its customers higher-end and on-trend pieces at Ikea prices. Looking more like something that would be featured at millennial favorite West Elm, the collection was inspired by art and nature and gets back to the brand’s Swedish roots with hand-blown glass and an emphasis on "slow living." With people increasingly interested in hygge and the similar Swedish practice of lagom, we expect to continue to see consumers turn to Scandinavian countries for lifestyle inspiration.
IN OUR CARTS
The latest Gen V obsession is here and it’s loud, pink, and more neon than you ever thought possible. What can only be described as edgy Lisa Frank for a new generation, online store Laser Kitten sells all the Gen V must haves; pins, patches, jewelry, mugs, you name it. They recently made headlines for their controversial “Depressed as F**k” pin, which the brand argues fights back against mental health stigma and helps people express themselves. From David Bowie iron on patches to a manicured prayer hands mug, Laser Kitten and it's over the top aesthetic are resonating with Gen Vs.
Though it has been around in Eastern Asia for a while, Radish recently launched here in the states and is poised to be the YouTube for writers. Radish allows writers to contribute serialized stories to the platform, which works on a freemium model. Those who can’t wait to get the latest chapter from their favorite writer can pay a small fee for early access. But, as candy crush has proven, those micro-transactions can lead to significant revenue with the app’s top writers earning as much as $13K a month. The platform could lead to a whole new set of influencers and is sure to shake up the literature community the way YouTube and Instagram have impacted the beauty and fashion sectors.
Women everywhere are now able to more stylishly rock the pervasive athleisure trend thanks to Nike. The brand has finally started making its women’s clothing in plus sizes up to 3X and released the powerful statement that "Strong is the keyword...size doesn’t matter." To show off the extended size range, Nike tapped influencer and model, Paloma Elsesser, to participate in the very well received campaign. The move even has people putting pressure on other brands with many calling out Adidas, Lululemon, and Puma to follow in Nike’s sneaker steps. Meanwhile we’re wondering why they didn’t just do it, earlier?