There's a Mask for That

WATCH OF THE WEEK

I Don't See Race

While well-intentioned, our PC-perfect culture has created an environment in which almost anything can be taken offensively, leaving us all walking on eggshells when it comes to tension-filled topics. Aiming to poke a little fun, College Humor recently released the sketch I Don’t See Race, taking this common statement to its illogical conclusion. The video highlights Katie Marovitch’s character, whose eyes “have just evolved to be like, so progressive,” as she insists she is blind to clearly visible differences between people. Released just a few days ago, the cheeky video has already garnered over 1.9 million views on YouTube, suggesting she isn’t the only one with these issues.

MARKETING BUZZ

Gorillaz

After a six-year hiatus, virtual band The Gorillaz is back with a new album and a plethora of tech-infused activations to spread the word. The first single off Humanz, “Saturnz Barz,” debuted on YouTube in the form of two distinct short films titled Spirit Houses, released in both standard 2D and VR-ready 360 video. The band also announced they are teaming up with Sonos to launch actual Spirit Houses IRL: soon to be hosted in New York, Berlin, and Amsterdam, the houses promise mixed reality and “immersive, high fidelity” experiences featuring custom artwork, exclusive music, and installations. And if that weren’t enough, the band released an AR app and has plans for a global listening party of their full album, and even a TV show!

OUR OBSESSION

Mastodon

Online privacy is practically an oxymoron at this point, which is why social network Mastodon is becoming an appealing alternative to Twitter. Already deemed a disrupter by the internet, Mastodon is a free open source social network, meaning it is not a commercial platform, there are no ads, and users can connect to the network with any server they like, giving them unparalleled control over their information. While Mastodon is neither the first nor the only open source social network out there, it’s the first to gain as much traction and popularity with a mainstream audience and is growing rapidly. We’re not saying to take Hillary’s advice and “delete your [Twitter] account” just yet, but be sure to keep your eye on this one.


IN OUR CARTS

Emoji Face Masks

LA picture’s worth a thousand beauty buzzwords. Taiwanese beauty brand Petite Amie Skincare has developed emoji-themed face masks so people can pamper their skin while matching their moods. Featuring some of the most popular expressions, the $10 masks come in individual emoji-printed pouches and have unique formulas with appropriately tailored botanical extracts: for example, the Love (heart eyes) Masque fittingly includes rose water, the Cooling (angry face) Masque calms redness with aloe, and the Chillin (sunglasses) Masque keeps wearers cool with cucumber. As our physical and digital realities continue to merge, we love seeing the rise in cute products made for an Instagram age.

APP-TASTIC

Finery

Finery is an online wardrobe operating system making Millennials’ Clueless-inspired closet fantasies a reality. Knowing that most people only wear 20% of their wardrobe, the site aims to help users maximize their options by scanning their inboxes for the online purchases they’ve made to create a virtual closet as well as allowing them to virtually mix and match different looks without ever having to try anything on. Still in beta, the site also has plans for styling recommendations based on weather and day of the week as well as personalized purchase suggestions based on personal style. As Cher Horowitz would say, here’s to never again feeling “ensemble-ly challenged.”

PROPS TO

Gender Neutral MTV Awards

Garnering widespread approval, MTV recently announced that its upcoming MTV Movie Awards will feature gender-neutral categories for acting. Following in the footsteps of the Grammys, which did away with gendered performance categories in 2012, the MTV Awards show has contributed several noteworthy moments to pop-culture over the years and represents a significant cultural shift for the Gen V-leaning network. We give props to MTV for realizing that their younger audience doesn’t see male/female dividing lines like generations past and wouldn’t be surprised to see more awards shows (we’re looking at you, Academy) adopting a post-gender perspective going forward.