Because the Internet

OUR OBSESSION

WATCH OF THE WEEK

MARKETING BUZZ

Social Media Influencer Family

Canadian web series and go-to destination for all things comedy, CBC, created the satirical short“Meet The Social Media Influencer Family” that gives viewers a peek into the fictional Anderson household–a family obsessed with their combined social following of 7 million fans. The biting commentary exposes the inauthenticity that comes with social media, the lack of connectivity constant smartphone usage leads to, and critiques the length people will go to for Instagram. In the Anderson’s case a strategically planned pregnancy with one goal–creating content. Although deeply exaggerated the video gives viewers some truthful insight on the nature of family time and bonding in this current digital age.

#LACMAInstaResidency

Earlier this month the Los Angeles County Museum of Art–better known as LACMA–announced their first ever Instagram artist in residency, Guadalupe Rosales. The LA based artist and archivist is known for her work preserving the rich history of Latinx culture in LA and curates two Instagram accounts on the topic, @veteranas_and_rucas and @map-pointz which boast 119k and 15k followers respectively. The residency marks a significant shift for the museum world as it recognizes new art forms ushered in by technology and social media. As the lines between the digital and the physical world continue to blur so does the definition of art.

 

 

A Ghost Store

To market David Lowery’s new film A Ghost Story, designer Steven Jos Phan and digital design shop Watson DG created an eerie immersive experience in the most unlikely of places. Located in New York’s Chinatown in a small back room of a tiny store, shoppers can enter behind a curtain that reads “Check Out The Other Side.” Once inside a sheet with two eyeholes is placed over their heads and they are led into a room filled with infinity mirrors and other ghost mannequins while the film’s soundtrack plays. Shoppers are left to reflect on time and space, giving them a truly unique and memorable if strange moment that conveys the mood of the film and hopefully encourage them to seek it out in theaters (without the sheet, of course).


IN OUR CARTS

PROPS TO

APP-TASTIC

Brandless

Brandless is the latest player to enter the ever-changing grocery landscape with a new take on a familiar model. The online store is offering quality healthy food at a low price and by circumventing the expensive process big name brands go through to get their wares from production to the shelves, Brandless is able to offer everything in their store for just $3! Stocking food, cleaning supplies, beauty products, and everything in-between, Brandless is a modern-day online 99cent store. With Amazon’s acquisition of Whole Food’s and the rise in meal delivery services, it’s clear that Millennials are revolutionizing the grocery shopping model and Brandless is just the beginning of what’s to come.

Be Internet Awesome

Google’s new educational program Be Internet Awesome is an online classroom curriculum and video game, Interland, was created to teach children about internet harassment, phishing, passwords, and other safety issues. Developed by teachers, videographers, Internet safety organizations like the Family Online Safety Institute, the Internet Keep Safe Coalition andConnectSafely, the five pillars of the program are to be Internet smart, alert, strong, kind, and brave. As Gen Z and more importantly young Gen Alpha are more connected from an increasingly younger age, it’s important to help them become responsible digital citizens and explore the web safely!

 

 

Seeing AI

It’s no secret the AI is the tech de jour right now. Rather than create yet another AI assistant, Microsoft found a way to use AI technology to help people do more than manage their calendars or order seamlessly from Amazon. Their new app, SeeingAI allows the vision impaired get a better sense of their surroundings by describing them audibly. Users simply point their smartphone cameras at a given object and the app narrates the scene. SeeingAI recognizes saved friends and people, can read text on signs, can read long-form documents, identifies currency, scans barcodes on food to identify it, and more. As we continue to move toward a more digital and visual world, SeeingAI and other services like it will be essential to those who can’t use smartphones and other devices in the same way as the mainstream consumer.