Meet Gen Alpha's First Influencer

MARKETING BUZZ

WATCH OF THE WEEK

OUR OBSESSION

VR World

Though VR has been “the next big thing” in gaming for a while now, many people aren’t willing to shell out $1,000 for a headset or equipment. Cue VR World, a virtual reality arcade that just opened in New York City, aimed to make virtual reality easily accessible to consumers. A $39-day pass allows visitors to enter a virtual paradise of 50 of the hottest games, movies, and experiences in a three-story space—the largest virtual reality experience center in the western hemisphere—that boasts an upscale lounge vibe. With much of the VR technology remaining mostly in the mobile arena, which can’t handle higher quality experiences, and major industry players mainly focusing on how to sell VR, we commend VR World for stepping out of the box and bringing the medium one step closer to the masses.

Coco the Fashionista

Hailing from the ever-trendy Harajuku district in Tokyo, young fashion icon Coco isn’t your average six-year-old. With over 122K Instagram followers, Coco is one of the first influencers from Gen Alpha (the group after Gen Z) and is known for her rebellious approach to style as well as her experimentation with normcore trends. Recently, VICE followed young Coco around for the day, showcasing how she finds inspiration and why she felt compelled to become an influencer at such a young age (spoiler: she wanted a “K” after her follower count). Indicative of what’s to come for the rest of Gen Alpha, Coco is just one example of how our social-saturated world is shaping childhood experiences around the world.

Tinder Trip

Michelle and Josh, two seniors attending Ohio’s Kent State University, matched on Tinder in 2014. Unlike most conversations that fizzle out on dating apps, the two developed a relationship solely around keeping in touch every few months with hilarious one-liners about why they had been busy (Two months later: “Hey sorry my phone died!” or, “Hey, sorry was in the shower.”). Recently, Josh shared screenshots of their correspondence on Twitter and their story went viral, to which Tinder smartly responded and offered the pair the chance of a lifetime, giving them 24 hours to pick any city to meet IRL for their first date. Tinder’s genius response to the modern-day love story proves paradise is just one swipe away, as the two will be visiting Maui in August!


PROPS TO

APP-TASTIC

StickyAI

The frenzy surrounding product personalization is reaching new heights: new app Sticky AIallows users to create custom stickers from their selfies. After taking a selfie in the app or uploading a picture from the camera roll, Sticky AI removes the background and allows users to customize the image with text and background colors to create a custom sticker, which can then be used on social media apps such as Facebook Messenger, Instagram, and of course, Snapchat. For when emojis and bitmojis aren’t enough, Sticky AI is the perfect tool to up your social media messaging game.

Community Service Clause

As issues of online privacy move to the forefront of the cultural conversation, Wi-Fi companyPurple pranked free Wi-Fi seekers to show just how easily they blindly agree to terms and conditions. The company added a clause to their statement so that by accepting, users agreed to 1,000 hours of community service, ranging from “providing hugs to stray cats and dogs” to “manually relieving sewer blockages” to “painting snail shells to brighten up their existence.” The kicker? Over 22,000 people unknowingly agreed to these terms in exchange for free Wi-Fi, and only one seemed to have read the terms and contacted the company to redeem a prize (also in the agreement). While Purple doesn’t plan to hold the other 21,999 to their promises, they hope the stunt will shine a light on the convoluted nature of lengthy fine print.