On Top of the WORLDZ 🌍

WATCH OF THE WEEK

OUR OBSESSION

MARKETING BUZZ

Nike x Momofuku

This summer, Nike and celeb chef David Chang have sneakerheads and foodies everywhere salivating over their new shoe collaboration. Each element of the Nike SB Dunk High Pro “Momofuku” pays tribute to Chang’s iconic restaurant, from the use of dark denim corresponding to the aprons worn in Cheng’s restaurants to the peach Momofuku logo to the numbers 163 and 207 on the sock liners, which represent the restaurant’s addresses. But perhaps the most unique aspect of the partnership is the hoops customers must jump through to cop the shoe. Using AR technology, Nike created an app called SNKRS, which requires shoppers to use the Fuku menu to unlock access to order the sneakers using their smartphone camera.

Check It

Though pride month may technically be over, there are still plenty of LGBTQ stories waiting to be told. Louis C.K. is using his platform to draw awareness to one such documentary, Check It, by offering his fans the chance to download the film for only $5 on his website. Originally premiering at the Tribeca Film Festival in NYC, the film follows a group of Washington D.C.-based LBGTQ black kids who have banded together to form a “gang” to protect themselves from the harassment and violence that’s all too prevalent against individuals in their community. For a film that would otherwise be confined to the festival circuit, this wider distribution platform is helpingCheck It make a bigger splash online and is definitely one to watch.

Worldz by PTTOW

From the creators of PTTOW comes WORLDZ, an exclusive conference attended by top thought leaders in over 70 industries, from Samsung CEO Werner Brell to musician will.i.am to two-time Olympic gold medalist snowboarder and CEO, Shaun White. The cultural marketing summit will also include more than 40 master classes in everything from building social media networks from the ground up to showing brands how to better capitalize on their cultural currency. Set to take place July 31st and August 31st in Los Angeles, the jam-packed event is set to be one of the summer’s hottest tickets. Luckily, Trendera Files Weekly subscribers will receive $200 off with the code: TRENDERA200.


IN OUR CARTS

PROPS TO

APP-TASTIC

Kiss My Pink

Beauty brand The Lipstick Lobby is taking the term “lipstick feminism” quite literally, creating a new shade “Kiss My Pink” for charity. Not only is the shade vegan, cruelty free, paraben free, and made in the US, it’s also donating 100% of its net profits to Planned Parenthood. The Lipstick Lobby has also partnered with Opening Ceremony to be the shade’s exclusive brick-and-mortar retailer at its New York and Los Angeles boutiques and has even tapped influencers such asSalice Rose and Shameless Maya to be a part of the #LipstickItToTheMan campaign, all in the hopes that the vibrant color can be a reminder that even the smallest actions matter when it comes to women’s freedom and equality.

Sad Girls Club

New Yorker Elyse Fox is making waves online for her Instagram support group account Sad Girls Club, which acts as a resource for young women dealing with depression and mental health struggles. In addition to building a community for people to join, the account offers tips, stats, motivation, and more to help its followers feel heard and supported. With over 15 thousand followers and growing, Fox, who has dealt with depression all her life, is hoping to break the stigmas surrounding depression through education and even in-person meetings around New York City.

 

 

Mendr

Mendr is the latest photo-editing app to give users new ways to perfect their Instagram photos. Unlike traditional editing apps that simply provide users with tools to edit their own photos, Mendr connects users with skilled photo editors who can do the work for them for a small fee. Achieving more polished results, the app allows people to specify how they’d like their photos edited, from changing hair colors to swapping backgrounds to getting rid of wrinkles and more. Once an editor has completed the job, users are notified and can download their edited photos directly from the app. In short, Mendr makes photo-shoot quality photos once reserved for celebs and models available to the masses.