Good Morning, 2018!
WATCH OF THE WEEK
New year, new trends! Trendera’s very own Jane Buckingham recently stopped by Good Morning America to talk “Best Beauty Buys of 2018.” From galaxy makeup and glittery shades to ‘80s-inspired hair (yes, really!) and foundation colors for every color, the segment is packed with ideas, inspiration, and examples from culturally relevant celebrities to keep you on trend this year. Be sure to check out the fun spot to see Trendera’s full beauty forecast on what’s to come in 2018 as well as the products that will help get you there!
The ball wasn’t the only thing that dropped in honor of 2018. Netflix also dropped the much-anticipated fourth season of sci-fi series Black Mirror—and with it, a thought-provoking trailer. The 2-minute spot is a compilation of clips from past Black Mirror episodes mixed with real-world news and media highlights from 2017, which feature the likes of Mark Zuckerberg, Vladimir Putin, Sophia the robot, and more. Highlighting how seamlessly the fictional Black Mirror clips blend into the real ones, the trailer sends an eerie message: our world is closer to Black Mirror than ever before. After watching it, viewers can’t help but wonder, what kinds of tech terror will this season (and 2018) bring?
An interesting player in the growing anti-brand movement, olfactory expert Mindy Yang has opened Perfumariē, a new “meta discovery studio” and multisensory experience in SoHo, New York. Intended to empower consumers to make choices without influence from branding, packaging, or price, Yang’s studio offers 32 perfumes on tap labeled only by a single number, which customers are asked to smell in numerical order before choosing a sample to take home. At the end of each month, Yang unveils the selections both online and at a cocktail party so customers can discover the truth about their preferred scent—surprisingly, rapper Pitbull’s $20 perfume for men is the most popular choice! As a final testament to removing the baggage surrounding branded products, Yang allows customers who end up purchasing a full-size scent to bring their own vials so they can enjoy their selections shame-free.
IN OUR CARTS
With over half a million followers on Instagram, enigmatic social media celebrity and recording artistMiquela is adding fashion to her growing list of entrepreneurial endeavors. To the delight of “Miquelites” everywhere, the Instagram star has created two long sleeve tees featuring the artist in her digitized sim-like style, with one reading “Stop Texting Me” and the other displaying “UncannyValleygirl.” Having risen to fame due to the controversy over whether she is a real person or digital construction, Miquela continues to redefine what it means to be an influencer with her commitment to social justice: Her Instagram bio reads “Black Lives Matter” and she is donating 100% of the proceeds from her t-shirt sales to benefit victims of the California wildfires. Though she has been on the rise for awhile, 2017 was a big year for Miquela, so we’re sure to see more from her in 2018.
Now that most people have figured out how to use their new iPhones, new app Selfissimo! is here to help improve everyone’s selfie game in 2018. Available for both iOS and Android, Selfissimo! is an automated selfie photographer that intelligently detects when users are posing and snaps a black and white photo as soon as they stop moving. To begin a photoshoot, users simply push the screen to start and pose as many times as they like before tapping again to end the session. Although the app itself is simple, it is part of a larger Google “appsperiment” program that uses technologies under active research. While it may feel a bit indulgent at first, users can at least tell themselves that they’re helping to advance humanity one photo shoot at a time.
With the new year comes a renewed sense of optimism, and many people have hopes that 2018 will be far better than its predecessor—it can’t get much worse, right? Thankfully, people aren’t waiting for this to just happen, but instead are actively looking for ways to spread joy, happiness, and love. As part of Kickstarter’s Make 100 challenge, Kickstarter veteran Ryan Fitzgibbon has the ambitious goal to send “love” via hundreds of postcards from NYC-based Damaged Goods, an independent greeting card company. Backers can order postcards in sets of 1, 3, and 10 to send to friends, family, and loved ones and help spread the love in 2018.