We’ve Got Issues

ONE TO WATCH

MARKETING BUZZ

OUR OBSESSION

#WhyDoYouVote

Academy Award-nominated filmmaker Darren Aronofsky took a break from his usual cerebral art film fare to get political. In partnership with the Sierra Club Aronofsky’s production companies, Protozoa Pictures  and Chromista created, “#WhyDoYouVote?” a 1-minute spot featuring 15 Gen Z activists who were too young to vote in the 2016 election explaining why they are voting. From Parkland survivor David Hogg who proclaims he’s “not voting for democrats or republicans, [he’s] voting for gun safety” to DACA recipient Sandra Cornejo to transgender artist Chella Manall 15 activists have causes they are uniquely passionate about. While the video has a clear left-leaning bias, it showcases the fact that—since 2016—many Gen Zs have become eligible to vote and are excited that their voices will to heard in this midterm election and beyond.

Inner Children

If you’ve been binge-watching Maniac¬—Jonah Hill’s new Netflix series—then boy do we have the zine for you. In conjunction with the release of his directorial debut Mid90s, the actor created Inner Children, a zine focusing on “snapshots” of adolescence. For his part, Hill talks about being “a 14-year-old overweight and unattractive kid who felt ugly to the world.” Inner Children features interviews with 12 people asking them to reflect on a similar time in their lives. The interviewees include Trendera Files “One to Watch” Beanie Feldstein, who also happens to be Hill’s sister, model Behati Prinsloo, actress Kathryn Hahn, fellow Superbad star Michael Cera, and more. Available at select movie theaters, the tie-in is a great way for Hill’s fans to further explore the themes of Mid90soff-screen.

ESPN Magazine

LeBron James may be number 23 on the court but for ESPN The Magazine’s NBA preview issue he’s Eleven from Netflix’s Stranger Things. The magazine partnered with digital artist Eric Heintz to repurpose some of pop culture’s favorite TV campaigns around the 2018-2019 NBA season. While the Los Angeles Lakers got the Stranger Things treatment, the San Antonio Spurs emulated the Pearson family with their poster “This Was Us,” back-to-back champion team Golden State Warriors were likened to the Lyon dynasty of Fox’s Empire, and Paul George was turned into infamous lawyer Saul Goodman in his poster “Better Call Paul.” Stirring up buzz among NBA and TV fans alike, all 30 hilarious posters are available in the magazine out this week.


IN OUR CARTS

APP-TASTIC

PROPS TO

IRL Glasses

Taking the concept behind ad blockers to the next level, IRL Glasses are glasses that block screens and the ads that appear on them. Creators Scott Blew—an entrepreneur and engineer—and Ivan Cash—an artist whose work explores human’s relationship to technology—drew inspiration from the 1988 sci-fi film, They Live which featured a similar pair of sunglasses that allowed the wearer to see subliminal messages in advertising. Available for $49 on Kickstarter where they rapidly exceeded their $25k goal, the glasses utilize horizontal polarized optics and can currently only block out LED/LCD TVs and computers. While people are not looking to cut out technology all together, IRL Glasses are part of a larger trend of people looking to take back some control over how much impact it has on their day to day lives.

Firefox Reality

The mixed reality team at Mozilla debuted a new browser to work with virtual and augmented reality headsets Viveport, Oculus, and Daydream. Dubbed Firefox Reality, the app allows users to transition effortlessly between 2D web and the immersive web all in VR. When a user opens the app, the landing page is loaded with a feed of games, videos, environments, and other immersive experiences. Even better, the app is voice search enabled eliminating the need to type using the arduous VR controller. Bringing VR to web browsing, Firefox Reality makes the internet far more experiential to meet consumers heightening expectations when it comes to immersive experiences on the web.

Grandparenting Summit

Known for her book Parenting Without Power Struggles, author and Marriage and Family Therapist, Susan Stiffelman is launching a free three-day online seminar for parents and grandparents. The Grandparenting Summit, slated for October 23rd-25th, will feature a wide variety of experts and speakers such as Byron Katie and Helen Hunt and cover topics parents are all too familiar with. For instance, the seminar will address generational differences in parenting styles that lead to disagreements over issues like screen time, bedtime, and sugary snacks and leave grandparents feeling that their adult children are closed off to hearing their sage advice. Bridging the gap between generations, the summit promises to be a valuable learning experience for parents and grandparents alike.

Kristin Castillo