The New Mile High Club

ONE TO WATCH

MARKETING BUZZ

OUR OBSESSION

Food Interrupted

Coinciding with Panera Bread’s new labeling policy and push for transparency, the brand has launched a six-part online video series titled Food Interrupted. The series follows notable people in the food industry and tackles topics such as clean ingredients, animal welfare, plant-based diets, and excess sugar intake. The first episode sheds light on the brand’s bread and butter (literally) by taking a deep dive into the future of ancient grains with chef Marcus Samuelsson and farmer Jon Hammond. Showcasing that Panera Bread cares not only about the quality of its products but also about the welfare of its consumers, Food Interrupted is worth a watch.

Virgin Australia

Virgin Australia launched its first ever meditation flight this month thanks to a new partnership with mindfulness organization Smiling Mind. Passengers aboard the aircraft were given hot towels, hand massages, and led on a guided meditation at 30,000 feet. For those who weren’t on the flight, Virgin Australia has also announced new meditation content as part of its in-flight programming and a system in which nervous travelers can alert the airline both before and during the flight of their uneasiness to receive comforting messages and support. Perfect for anxious and stressed out Gen Z and Millennial travelers, Virgin Australia’s dedicated meditation integration is taking mindfulness to new heights.

Emergency Stop Loss Button

Our recent Consumer Habits & Spending report revealed that while 34% of Millennials and 22% of Gen Zs own cryptocurrency, only 42% of consumers overall think it’s safe. Not surprisingly, crypto enthusiasts are coming up with unique ways to cut their losses in this volatile market. Ilker Dagli, a system and network administrator who gained notoriety last year when his team created a physical valve which throttles internet speeds, created a device that instantly sells cryptocurrency at the push of a button. Should the market crash, the button would allow crypto-holders to instantly sell all their currency without having to waste precious time—and money—logging in and conducting the sells manually. Fortune, and crypto, favors the prepared!


IN OUR CARTS

APP-TASTIC

PROPS TO

We The People

Getting its start in Singapore over two years ago, We The People is a one-of-a-kind brick and mortar store devoted solely to crowdfunded products. Now, the concept is making its way to the US, specifically the West County mall in St. Louis, Missouri. At We The People, customers will be able to see, interact with, and even purchase products in all stages of funding from live campaigns to some of crowdfunding’s success stories like UniLidLoctote, and PopSocket. Set to open in December, just in time for the holidays, We The People hopes to reinvigorate waning consumer excitement around crowd-funding by bringing it to them IRL.

DoNotPlay

Looking to sue? There’s an app for that. DoNotPay was created by 21-year-old college student Joshua Browder. No stranger to fighting the system, Browder has been labeled the “Robin Hood of the Internet” after creating two bots, one to help people fight parking tickets and another to help people sue Equifax after the data breach last year. DoNotPay is the next iteration of these bots and will help Americans sue for anything from a car accident to unwarranted fees by providing them with all the necessary resources and documentation to file their suit. In addition, the app has a feature that scans user’s email and purchase history and allows them to join class-action lawsuits by swiping left or right (Tinder-style) on the ones that interest them. While the bot is not without its critics—mostly lawyers who question the necessity of DoNotPay—the app is free and lets users keep 100% of any money they collect avoiding hefty legal fees.

Refinery29’s Mental Health Stock Imagery

When Refinery29’s art director Anna Jay was searching for stock imagery related to depression, she quickly realized that most images were portrayed by white males. Frustrated by this, her design and photo team surveyed their female readers to extract visual insights on mental health issues and found descriptions ranging from “[depression] feels like I can barely keep my head above water” to “[stress] feels like loads of brightly colored squiggles intersecting with each other, too much going on.” From there, the team employed photographer Flora Maclean to create a portfolio of modern, tactful, and relatable portrayals of mental health. While the stock imagery collection is primarily being used to accompany relevant articles on Refinery29, prints are also available for purchase, with proceeds going to OCD UK.

Kristin Castillo