Queer Eye Goes Psycho

ONE TO WATCH

MARKETING BUZZ

OUR OBSESSION

Don’t Watch This On Netflix

In addition to The Chilling Adventures of Sabrina, Netflix decided to treat subscribers to even more Halloween-themed content this week. On Monday, the streaming platform surprised dropped Don’t Watch This, a horror anthology made up of 5 mini-sodes. Our personal favorite is episode 5, “Antoni Psycho,” starring Antoni Porowski from the platform’s hit show Queer Eye. The short capitalizes on the star’s resemblance to Christian Bale by parodying the opening scene from American Psycho. Ranging from 2 to 9 minutes (with the whole series binge-able in 25), the bite-sized content was ripe for viewing in between trick-or-treaters.

Camp Tazo

Tazo has spilled the tea. In a newly-released study, the brand found that 75% of Americans wish they could get out of their comfort zone but don’t know how and 72% regret not trying something new. To help, Tazo launched its Brew the Unexpected campaign, which features a three-day sleepaway camp in Texas. Scheduled for March 19th, the camp will be hosted by boundary-breaking Rupaul’s Drag Race alum Alyssa Edwards and promises a weekend of traditional camp activities such as hiking, foraging, and boating with a few surprising twists and turns designed to encourage attendees to push their limits and try something new. Not only is the event free for those selected, Tazo is also covering travel costs. Those interested in joining the adventure can apply here.

James Patterson x Facebook Messenger

Acclaimed author James Patterson has partnered with Facebook to give fans a whole new reading experience. Rather than downloading an eBook or purchasing in print (available in February), readers can sign into Facebook Messenger to access the interactive adapted version of Patterson’s latest novel, The Chef, which follows a chef slash detective in New Orleans seeking to clear his name of murder accusations and stop a potential terrorist attack during Mardi Gras. In addition to the chat fiction style delivery of the book (i.e. the plot unfolds as a text conversation), Facebook has planned live Q&As with Patterson and launched an Instagram account for the protagonist. Capitalizing on the rise of the chat fiction genre, the timely release is a great example of how brands can find opportunities to connect with consumers by embracing alternative content strategies.


IN OUR CARTS

APP-TASTIC

PROPS TO

Little Golden Books

Google and Disney recently teamed up to create an interactive storytelling experience fit for families living in the digital age. After choosing one of the participating Little Golden Books (including kid favorites Moana and Coco), parents instruct Google Home, “Hey Google, let’s read along with Disney.” From there, parents and children will be able to hear supplemental sound effects and music from their Google Home device as they read aloud. What’s more, the experience is adaptable to all reading speeds: Google Home catches up quickly when readers skip ahead and slows down when they pause by playing ambient music. Creating an immersive reading experience for parents and children alike, Google and Disney’s push to augment story time caters to the multisensory stimuli younger generations have grown accustomed to—and now expect—in their entertainment.

Follow JC Go

Pokémon GO, but make it biblical? In a bold move, the Vatican released Follow JC Go, a Pokémon GO-inspired augmented reality game that has users chasing Biblical figures instead of Pokémon. Like its predecessor, the app asks users to make a profile and then prompts them to get out and physically walk around to find saints and historical figures associated with the church. From there, the geolocation-enabled app prompts users to answer philosophical and trivia questions in their quest to “catch them all.” Currently available in only Italy and Spain, Follow JC Go is a clear (if misguided) attempt to connect with Millennials and Gen Zs, but something tells us it won’t be as popular as Niantic’s version.

Gay Times

In our Modern Masculinity report, we discuss the importance of intersectionality, how different identity markers—gender, race, sexuality, religion, and income—overlap and intersect, and how even traditionally tolerant communities such as the LGBTQ population aren’t immune to hierarchy, prejudice, and toxic stereotypes. A step in the right direction, however, is Gay Times’ historic first “Gayasian” cover, which celebrates high profile Asians in the LGBTQ community. From activist Asifa Lahore to food writer Jonathan Phang, the cover highlights that often times South and East Asians are often left out of the mainstream and even within the LGBTQ community. While there is still much work to be done, Gay Times does a great job in tackling the nuanced issue and allowing marginalized groups to accept and celebrate themselves.

Kristin Castillo