Open If You Ducking Love Chocolate

WATCH OF THE WEEK

Only Slightly Exaggerated

Spring has officially sprung with a unique new tourism spot from Travel Oregon. Produced by Wieden + Kennedy and scored by the Oregon Symphony, “Only Slightly Exaggerated” is a short film showcasing the best of Oregon’s breathtaking landmarks and notable events with one twist: it’s completely animated. Mirroring a dream-like film such as the beloved Spirited Away (2001), this anime twist on Oregon highlights the state’s natural beauty with gorgeously animated flowers, wildlife, stars and more. From Kim Kardashian’s anime-inspired stint with pink hair to actor Michael B. Jordan professing his love for the genre, niche anime culture is infiltrating the mainstream. For more on the rise of anime, check out this Broadly article featuring Trendera's very own Kristin Castillo!

MARKETING BUZZ

Dyptyque

Parisian Perfumery Diptyque is also getting into the spring of things, opening a pop-up shop on Soho’s Mercer St. Honoring the 50th anniversary of the brand’s first ever fragrance, L’Eau, the pop-up also debuted two scents that modernize the 1968 classic, Fleur de Peau and Tempo. In line with the 60s motif, Fleur de Peau is a floral heavy musky ode to the Summer of Love while Tempo promises to “take your nose on a psychedelic trip.” Running through May 19th, the activation will rotate through different installations and debut even more limited-edition merchandise. Much to the disappointment of New Yorkers, the first few days of spring in the Big Apple were marked by a snowstorm, so a spring-scented escape may be just the answer.

OUR OBSESSION

Printed Matzos

While Jewish Gen Zs might have to tear themselves away from their phones and beloved Instagram during “Yom Tov” (the days of Passover where tradition calls for limiting technology), they can still enjoy a Matzohgram! Reinventing a traditional Passover staple, Matzohgram’s matzos are both kosher and colorful. The aesthetically pleasing and delicious matzos are made in Israel and adorned with playful design elements, complete with customary holiday greetings such as “Shalom.” The perfect addition to any Seder dinner, Matzohgram is a great example of the type of modernization of tradition Gen Zs are looking for and hit the spot between novelty and niche. 


IN OUR CARTS

Chocolate Ducks by Chris Ford

Executive Pastry Chef Chris Ford of the Four Seasons Beverly Wilshire Hotel is following up his viral KKW Fragrance Kimoji chocolate hearts with a special Easter treat. In a unique spin on the traditional Easter bunny, the hotel is offering LA locals a chance to purchase four different chocolate masterpieces inspired by the rubber ducky. The Playbunny Ducky is pink and wears bunny ears and a fluffy tail, the Flower Power Ducky is blue and adorned with little white daisies, the Duckmoji Ducky is classic yellow with red heart eyes, and the Fool’s Gold Ducky—our personal favorite—is covered in an edible gold sheen. Priced at $90, each hollow duck is made of 100% bittersweet chocolate, filled with Jordan Almonds and caramelized chocolate truffles, and comes with a wooden crate and mallet to quack it open.

APP-TASTIC

AR Hide & Seek

Kid-centric app AR Hide & Seek, known for its blended reality game of hide and seek, has released Easter and Passover additions just in time for the holiday weekend. Through the app, parents can hide virtual Easter Eggs around their house for their children to find. Those observing Passover can dance with 3D cartoon Matzo characters who are ready to play “Hide the Afikomen,” a Jewish custom where a piece of matzo is hidden so that it is not eaten until the very end of Seder. An innovative and timely way to combine AR apps with childhood tradition, the app also combines the digital world kids are used to with their real-world environments. Plus, virtual eggs mean virtual candy, which means virtually no cleanup!

PROPS TO

A Day in the Life of Marlon Bundo

Someone call PETA, because America is dealing with some serious bunny beef. Karen and Charlotte Pence, the wife and daughter of Vice President Mike Pence, recently published children’s book Marlon Bundo’s: A Day in the Life of the Vice President that is inspired by the family’s pet bunny. That’s all harmless enough, until people noticed that one of the stops on the family’s book tour was Focus on the Family, an anti-LGBTQ organization that is notorious for advocating for conversion therapy and campaigning against gay rights. In response, Last Week Tonight host John Oliver and his team created a parody book, A Day in the Life of Marlon Bundo, in which, rather than follow around VP Pence as he does in the original, Bundo pursues a same-sex relationship with fellow bunny Wesley. With a message of acceptance, Oliver’s parody has not only outsold the Pence’s book, it is currently one of the top books on Amazon. The best part is that Oliver is donating 100% of the proceeds to charity, while the Pences are only donating a portion.

Kristin Castillo