Is This the Most Popular Wedding Hashtag Ever?
WATCH OF THE WEEK
Toronto-based photographer Irem Harnak and filmmaker Elli Raynai have teamed up to create a virtual reality experience called Made This Way: Redefining Masculinity. Challenging rigid gender norms, the film was featured at this year’s Venice Film Festival as part of the Virtual Reality Competition. Part immersive documentary, part photography installation, Made This Way tells the stories of two transgender individuals, Devyn Farries and Elijag Miley. In the installation, viewers come face-to-face with Farries and Miley as they narrate their unique experiences and move around them in a virtual environment as they explore different memories. This mixed media documentary is the latest of many nuanced portrayals of manhood making their debut this year. For more info on people, brands, and content redefining what it means to be a man today, check our latest study: The Trendera Files: Modern Masculinity.
Move over Harry and Meghan! Italian fashionista Chiara Ferragni (also known as @theblondesalad) and her new husband, Italian singer and rapper Fedez, had the most popular wedding of the year—at least on social media. Ferragni gave her 14.7 million followers a play-by-play of the three-day wedding extravaganza under the hashtag #TheFerragnez resulting in an estimated 67 million interactions. In addition, the wedding generated an estimated media impact value of $36 million for brands involved such as Dior, which designed the bride’s three (yes three!) wedding looks, Prada, which designed the rehearsal dinner dress, Lancôme, which handled the glam, and Alberta Ferretti, who designed the bridal party’s looks. The social media success of the event will undoubtedly have more brands saying, “I do” to influencer partnerships especially around milestone events.
While luxury travel today might be characterized by infinity pools, thread count, and of course Instagrammability, new travel club PRIOR wants to shift that focus. Developed by David Prior, the former contributing international editor of Condé Nast Traveler, and Vogue Living Australia, PRIOR is offering one-of-a-kind exclusive experiences that may or might not be five-star. For a $2500 yearly fee, customers gain access to a library of one-off global experiences, the ability to join journeys and events with other travelers, personalized itineraries, and 24/7 support while traveling. From viewing a solar eclipse over Chilean volcanoes to shutting down the Picasso Museum in Barcelona for a curated tour, PRIOR’s experiences are unique, hard to come by, and perfect for travelers who are tired of hitting the same hotspots abroad as everyone else on Instagram.
IN OUR CARTS
By now, you’ve probably heard the Gen Z in your life rave about To All the Boys I’ve Loved Before, a Netflix film adapted from author Jenny Han’s popular YA book series of the same name. In addition to having teens everywhere obsessing over Noah Centineo, who plays the love interest of main character Lara Jean, it also has them adding a peculiar item to their grocery lists: Yakult. Though not mentioned by name, the probiotic yogurt drink favored by Lara Jean is easily recognizable and, since the release of the film, has seen a spike in sales amid increased chatter online, with many claiming the film made them nostalgic for the popular Asian beverage or convinced them to try it for the first time. A testament to the power of product placement, Yakult better send Netflix a gift basket—or maybe a nice love letter?
Kendall Jenner isn’t the only fashionista plagued with chronic anxiety and new organization Humans of Fashion Foundation wants to shed some light on the issue. Just in time for New York Fashion Week (which kicks off today), the foundation has launched an app that connects professionals in the fashion industry to licensed therapists, pro bono lawyers, and a mentor network. An attempt to provide creatives with the resources they need to prevent and address some of the industry’s far too common issues such as assault, misconduct, and poor mental health, the app allows users to easily schedule a free and confidential call or in-person meeting. While the nature of the fashion industry is still appearance-focused, the app is a big step forward in addressing the importance of what’s inside.
Actress and activist Yara Shahidi is best known for her role as Zoey in ABC’s hit family comedy Black-ish and its subsequent Freeform spin-off Grown-ish, which follows Zoey to college. Shahidi recently announced that her non-profit organization, Eighteen x 18, is hosting a summit for young people who want to make a difference in politics. In partnership with TOMS, which will host the event at its LA headquarters, the #WeVoteNext Summit is accepting applications for passionate young people to attend as delegates. Eighteen x 18 will be selecting 100 individuals from their pool of applicants to participate in a day of panels, workshops, speakers, and more to arm them with the “all the tools they’ll need to make a difference” in the upcoming midterm elections and beyond. From Shahidi’s summit to the Gen Z-organized March For Our Lives, it’s clear that Gen Zs aren’t afraid to take action to change the world.