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Ragan's PR Daily: Study: Consumers want to interact, be 'friends' with brands

Jacqueline TannerOctober 19, 2015

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Marketing Charts: Friday Research Wrap, 10/23/15

Jacqueline TannerOctober 23, 2015

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Jacqueline TannerOctober 19, 2015

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We hope you’re ready for Halloween because @UrbanOutfitters is generating buzz online over their “Influencer Halloween Costume Set.” Essentially a sports bra and leggings “in muted tonal hues for a look that’s so now,” the costume is reminiscent of @KimKardashian’s outfits from the YEEZY’s paparazzi-style social media campaign from late last year. As internet culture, memes, and influencers grow in popularity, we expect their sartorial influence over Halloween to do the same.

@Lyft’s new #DitchWithLyft campaign encourages city dwellers in New York, Los Angeles, and Toronto to utilize public transportation while simultaneously promoting ride sharing. Participants can enter to win prizes such as Lyft shared credit, @Zipcar, Metro pass, or @CapitalBikeshare membership, with one caveat: to receive the transportation credits, the winners have to commit to ditching their cars from October 8th to November 6th. With Lyft predicting that personal car ownership will be a thing of the past by 2025 and seeing how consumer purchasing trends continue to favor access over ownership—especially when it comes to big ticket items—they may very well be on to something.

Launched by @mrthomasshim, @JackWelles, and @EzequielConsoli in 2017, the @PrideTrain campaign celebrated pride month with posters in the NY subway system condemning “bigotry, hatred, and prejudice.” This month, they are at it again this time in an effort to combat racially-motivated violence. Although they may look like any other sign in the subway, the fine print tells a different story. Each poster provides a detailed account of hate crimes committed against a person of color at that very location and ends with a call to action urging New Yorkers to help make sure it was the last. This campaign is the latest in the trend of the New York subway system as a hub for protest.

In our latest trend report we talk about the importance of off-screen extras. No stranger to this is @AdultSwim, which has released limited-edition runs of Szechuan Sauce as well as a 26-song soundtrack for its cult favorite show, Rick and Morty. Now the network is launching their very first Adult Swim Festival with over 24 hours of live entertainment in Los Angeles on October 5th. With some fans previously trading in their cars for a single packet of Szechuan sauce, we can’t wait to see what they’ll do for this one of a kind off-screen extra.

In an effort to encourage slacktivist Millennials and constantly connected Gen Zs to get out and vote, @Instagram has partnered with TurboVote to make registering effortless just in time for the upcoming mid-term election. Instagram will serve users 18 and older ads that provide information on how to register, update voter registration, and research voting rules. Come election day, they will also be offering “I Voted” story stickers that link to information on nearby polling locations so followers can view where they need to head to cast their own ballot. Here’s hoping Instagram helps voting go viral!

Queens @movingimagenyc partnered with internet meme database @knowyourmeme on “Two Decades of Memes,” a three-day curated exhibit of the most notable memes from the past twenty years.Though they may deal with silly subject matter, the growing popularity of memes as a legitimate form of communication cannot be denied. The exhibit signals the beginning of a new era where memes are taken more seriously by artist and scholars as they prove they are more than a pop-culture fad but genuine cultural artifacts like films, music, and fine art.

In our newest issue of The Trendera Files, you’ll find a curated list of influencers you NEED to know such as self-proclaimed “Instagram’s resident therapist” @bunnymichael. Michael is an artist, musician, healer, and author of the book, Me and My Higher Self: A Book of Memes to Channel Your Inner Wisdom (2017). Resonating with Gen Zs and Millennials who are obsessed with their mental health and seeking self-care methods online, Michael’s success proves that a positive message goes a long way on social media.