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Ragan's PR Daily: Study: Consumers want to interact, be 'friends' with brands
Jacqueline TannerOctober 19, 2015
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Jacqueline TannerOctober 23, 2015
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Jacqueline TannerOctober 19, 2015

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While memes are often written off as “silly” viral fads, we’ve come to see them as meaningful glimpses into pop culture and humanity, especially among Gen Z. Memes To Movements, a new book written by technologist, researcher, and artist An Xiao Mina, takes a similar stance as it explores the profound underlying meanings of the seemingly silly. She explores the way memes function in pop-culture and politics as pieces of protest, propaganda, connectedness, and more.
Wondering what some of the hottest trends are for 2019? Check out @GoodMorningAmerica's annual trend segment featuring Trendera's very own @JaneBuckingham. Watch as Jane and host @Lara.Spencer take viewers through the fashion, food, and fitness trends sure to reign supreme in the upcoming year. To watch all the upcoming trends, click on the link in our bio!
Looking to confront stereotypes around HIV positive individuals, the Healing House pop-up spa in Toronto, Canada offered free massages with one interesting detail: all of the massage therapists were HIV positive. In response to research that showed only 49% of people would share skin-to-skin contact with someone living with HIV—despite the fact that there is no risk of infection— Healing House helped give people a chance to “relax their fears” and get a free massage.
According to a recent survey, 1 in 10 consumers in the UK purchase clothing only to take a photo for social media, after which they return it. Concerned with the environmental impact of this finding, clothing brand @Carlings_offical has come up with a creative solution. Their latest Neo-Ex Collection allows influencers to choose from 19 digital pieces and have these garments ‘fit’ on their photos so users can post their photo without the hassle of returning the outfit. Because of all the excess water that the fashion industry uses, all the proceeds are going to non-profit @WaterAid.
Mood-based marketing, color therapy, and experiential hotels all come together in St. Louis’s @AngadArtsHotel. Opening its doors earlier this month, the innovative new hotel asks guests to choose a mood when they check in. Depending on their response, they are assigned one of 4 rooms designed in a single color to inspire the desired mood. More than ever, people are making mood-based decisions in their content choices, so why not travel as well?
Best friends and co-stars on the @Brat YouTube channel, @EmilySkinner_ and @Lilia Buckingham— yes, that name may sound familiar—released the first song under Brat’s new music label. Their catchy pop tune, "Denim Jacket,” made its debut on Friday along with the music video. These talented teens are also donating a portion of proceeds to @GLAAD so make sure to download now!
Now that everyone is mentally prepared for cuffing season, @Hims is looking to make sure people are physically prepared as well. The brand is now launching @Hersfirst, a service for women. Hers provides customers with products for healthy hair, skin, and sex, including hair growth gummies, medical grade skin-care, birth control, and even a libido booster for females. As Millennials and Gen Zs get used to having what they want when they want it, Hims and Hers are just the beginning for how these generations will disrupt the healthcare and wellness industries.
Let them know, like that post, show you care. #deepliking #knowtheslang