SPECIAL RESEARCH STUDY
August 2018 | Modern Masculinity
IN THIS STUDY:
Key trends shaping masculinity and gender roles in the post-#MeToo era
New research revealing how the men of Gen X, Y, and Z are feeling, what they care about, and how they want to be represented in entertainment
Brands leading the way with nuanced and effective marketing for men
Important pop cultural moments and influencers who are redefining what it means to be a man today
May 2018 | Coachella
IN THIS ISSUE:
No need to clamor through the crowd for the best seat in the house here. This Festival Recap outlines the key takeaways from the Coachella festival including macro trends, fresh stats, standout marketing, hot lists, and ones to watch so that you can stay in the know without spending 3 days in the desert among the scantily-clad masses.
Clients can access here.
Your Consumer in 2018
January 2018 | The Year Ahead
We’re excited to announce our first-ever consumer digest, now available to everyone! With so much changing in the world, we wanted to offer more readers a quick glimpse at what is happening in consumers’ worlds.
IN THIS ISSUE:
We surveyed over 1600 people ranging from 8 to 50 years old to see what was on their minds, from their hopes, dreams, and preferences to the notable differences between consumers by generation and geography.
This 91-page consumer digest offers words straight from the mouths of three generations of consumers, ranging from the rural heartland to the cosmopolitan coasts.