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Kristin CastilloFebruary 26, 2018

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Consumer Digest

Kristin CastilloFebruary 12, 2018

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This year’s Sundance Film Festival saw the announcement of the #4PercentChallenge, a movement in partnership with
@TimesUpNow and a handful of industry influencers such as director @PaulFeig, comedian @AmySchumer, entertainment executive Nina Jacobson, and more. Highlighting that only 4% of directors from 2007-2018 were women, the #4PercentChallenge asks creators to announce their commitment to work with a female director in a feature film within the next 18 months. The #4PercentChallenge, is a small step toward gender equality both on and off camera.

@JustinBieber is trying his hand at fashion design with the launch of @DrewHouse, a collection of streetwear characterized largely by beige corduroy, a smiley face, and the word “drew." Drew House is the epitome of the “sleazecore” and “slob-ebrity” trends we cover in our latest report, which see men dressing poorly on purpose, mixing and matching high-end pieces with low end ones for an end result that looks disheveled but is actually highly styled. His Drew House collection is sold out but, as with all streetwear, can still be “copped” on resale sites for a steep markup.

A noteworthy addition to Sundance’s 2019 line-up, Traveling While Black is a virtual reality documentary that walks viewers through the history of restricted movement for Black Americans. Directed by @RogerRossWilliams, the film takes place during 1958 at Ben’s Chili Bowl in Washington D.C. The 20-minute video allows viewers or “visitors” to sit in a booth and hear the experiences of Black travelers as they unwind in a place that was able to meet their basic needs. Also available on @Oculus for free, the 360-degree film is a powerful tool to learn about and create discussion around the past.

Already coined the @MarieKondo method for technology, computer scientist Cal Newport’s new book Digital Minimalism offers solutions to build a healthy relationship with tech. Newport believes that adopting a digital minimalist lifestyle will empower people to use technology for themselves rather than allowing tech to use them. Offering a sustainable future where those who limit tech are happy, calm, and can easily connect with others without constantly seeking validation from their phones, we foresee a rise in the digital minimalist mindset.

@VeganFashionStylist Emmanuelle Rienda is launching the first-ever @VeganFashionWeek in Los Angeles at the National History Museum. Beginning February 1st, Vegan Fashion Week will feature emerging vegan fashion brands but also remain open and inclusive by showcasing non-vegan brands that are interested in changing their materials in the future. With an intent to create a conscious platform and bring designers together, this fashion week is sure to be just the vegan-ning.

Who would you risk it all for? #knowtheslang

Amid the government shutdown, brands are stepping in to offer support. Miami’s Perez Art Museum is doing its part to lighten the load for local government workers, granting free entry to government employees and a guest and offering temporary part-time employment opportunities. Museum director Franklin Sirmans explained, “While our gesture will not solve the issues or placate the hardships of the current government shutdown, we hope to alleviate the economics of visiting the museum by offering free admission to all furloughed federal workers, in addition to offering select part-time positions throughout the remainder of the shutdown.”

While memes are often written off as “silly” viral fads, we’ve come to see them as meaningful glimpses into pop culture and humanity, especially among Gen Z. Memes To Movements, a new book written by technologist, researcher, and artist An Xiao Mina, takes a similar stance as it explores the profound underlying meanings of the seemingly silly. She explores the way memes function in pop-culture and politics as pieces of protest, propaganda, connectedness, and more.