Join dozens of other Fortune 500 companies and receive access to the industry’s premier trend report with ongoing cultural insights and data on consumers 8 to 50. Interested in a specific subject or demographic? Ask us about our customized and themed reports.

Each report includes:

Macro and Micro Trends • Standout Marketing Campaigns • Hot Lists: Who, what, and where is trending • Slang • Nationally representative statistics

 
 
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MAY 2018 | CONSUMER HABITS & SPENDING

In this issue:

  • The most important shifts in spending: personalized pricing, collective economics, new luxury, and more.

  • New research revealing how each generation is saving, spending, and shopping differently.

  • A digestible crypto cheat sheet with all you need to know about the crypto craze, from key coins to slang terms.

  • The latest noteworthy trends in pop culture and marketing

 
 
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JANUARY 2018 | THE FUTURE OF

In this issue:

  • The most important macro shifts of 2018 in lifestyle, gender, influence, entertainment, social media, technology, fashion, retail, marketing, and work.

  • New research showcasing how both national and coastal consumers are thinking, feeling, and doing things differently in 2018.

  • The latest roundup of noteworthy trends, memes, campaigns, and slang from around the world.

 
 
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FALL 2017 | DIVERSITY & ENTERTAINMENT

In this issue:

  • Celebrating a new era of influence: macro shifts in the US multiculturalism and diversity.

  • Consumer Profiles: opinions from Gen X, Y, and Z on diversity and entertainment.

  • New multigenerational statistics with in-depth breakouts by ethnicity.

  • Roundup of noteworthy trends and shifts in marketing and culture.

 
 
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SUMMER 2017 | ALL ABOUT GEN Z

In this issue:

  • Gen Z Deep Dive: their core characteristics, interests, values, goals, media consumption, marketing preferences, influencers, and more.

  • Next-Gen Communication Decoder: Noteworthy shifts, unwritten rules, and the most relevant memes and slang terms.

  • The latest consumer trends among Gen Zs and beyond.

  • New multigenerational statistics with in-depth Gen Z breakouts.

 
 
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SPRING 2017 | THE POST VIRAL AGE

In this issue:

  • Key shifts in marketing & media: what "viral" really means, the rise of protest culture, West Coast influence, and more.

  • Social media marketing 101: your new cheat sheet plus who to follow.

  • Standout campaigns & noteworthy trends from around the world.

  • New consumer statistics: what they want from your brand.

 
 

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previous issues:

 

The Post Viral Age | Spring 2017

The Future Of  | Winter 2017