Join dozens of other Fortune 500 companies and receive access to the industry’s premier trend report with ongoing cultural insights and data on consumers 8 to 50. Interested in a specific subject or demographic? Ask us about our customized and themed reports.

Each report includes:

Macro and Micro Trends • Standout Marketing Campaigns • Hot Lists: Who, what, and where is trending • Slang • Nationally representative statistics

 
 
Cover.jpg

SEPTEMBER 2018 | NEW MEDIA

In this issue:

  • Macro and micro shifts pertaining to TV, movies, music, gaming, internet culture, and more.

  • New statistics showcasing consumer preferences from their most used devices to their favorite entertainment.

  • A breakdown of what content is resonating and who is doing it right.

  • Pop culture and marketing updates including what’s hot, who’s hot, and the latest noteworthy slang.

 

 
Screen Shot 2018-08-15 at 3.25.53 PM.png

AUGUST 2018 | MODERN MASCULINITY

In this study:

  • Key trends shaping masculinity and gender roles in the post-#MeToo era

  • New research revealing how the men of Gen X, Y, and Z are feeling, what they care about, and how they want to be represented in entertainment

  • Brands leading the way with nuanced and effective marketing for men

  • Important pop cultural moments and influencers who are redefining what it means to be a man today

 

 
May 2018.jpg

MAY 2018 | CONSUMER HABITS & SPENDING

In this issue:

  • The most important shifts in spending: personalized pricing, collective economics, new luxury, and more.

  • New research revealing how each generation is saving, spending, and shopping differently.

  • A digestible crypto cheat sheet with all you need to know about the crypto craze, from key coins to slang terms.

  • The latest noteworthy trends in pop culture and marketing

 

 
Winter_2018 Cover copy.jpg

JANUARY 2018 | THE FUTURE OF

In this issue:

  • The most important macro shifts of 2018 in lifestyle, gender, influence, entertainment, social media, technology, fashion, retail, marketing, and work.

  • New research showcasing how both national and coastal consumers are thinking, feeling, and doing things differently in 2018.

  • The latest roundup of noteworthy trends, memes, campaigns, and slang from around the world.

 

 
Fall+2017.jpg

FALL 2017 | DIVERSITY & ENTERTAINMENT

In this issue:

  • Celebrating a new era of influence: macro shifts in the US multiculturalism and diversity.

  • Consumer Profiles: opinions from Gen X, Y, and Z on diversity and entertainment.

  • New multigenerational statistics with in-depth breakouts by ethnicity.

  • Roundup of noteworthy trends and shifts in marketing and culture.

 

 
Trendera+Files+All+About+Gen+Z.jpg

SUMMER 2017 | ALL ABOUT GEN Z

In this issue:

  • Gen Z Deep Dive: their core characteristics, interests, values, goals, media consumption, marketing preferences, influencers, and more.

  • Next-Gen Communication Decoder: Noteworthy shifts, unwritten rules, and the most relevant memes and slang terms.

  • The latest consumer trends among Gen Zs and beyond.

  • New multigenerational statistics with in-depth Gen Z breakouts.

 

 

Receive discounted pricing on our

previous issues:

 

The Post Viral Age | Spring 2017

The Future Of  | Winter 2017