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Each report includes:
Macro and Micro Trends • Standout Marketing Campaigns • Hot Lists: Who, what, and where is trending • Slang • Nationally representative statistics
AUGUST 2018 | MODERN MASCULINITY
In this study:
- Key trends shaping masculinity and gender roles in the post-#MeToo era
- New research revealing how the men of Gen X, Y, and Z are feeling, what they care about, and how they want to be represented in entertainment
- Brands leading the way with nuanced and effective marketing for men
- Important pop cultural moments and influencers who are redefining what it means to be a man today
MAY 2018 | CONSUMER HABITS & SPENDING
In this issue:
The most important shifts in spending: personalized pricing, collective economics, new luxury, and more.
New research revealing how each generation is saving, spending, and shopping differently.
A digestible crypto cheat sheet with all you need to know about the crypto craze, from key coins to slang terms.
The latest noteworthy trends in pop culture and marketing
JANUARY 2018 | THE FUTURE OF
In this issue:
The most important macro shifts of 2018 in lifestyle, gender, influence, entertainment, social media, technology, fashion, retail, marketing, and work.
New research showcasing how both national and coastal consumers are thinking, feeling, and doing things differently in 2018.
The latest roundup of noteworthy trends, memes, campaigns, and slang from around the world.
FALL 2017 | DIVERSITY & ENTERTAINMENT
In this issue:
Celebrating a new era of influence: macro shifts in the US multiculturalism and diversity.
Consumer Profiles: opinions from Gen X, Y, and Z on diversity and entertainment.
New multigenerational statistics with in-depth breakouts by ethnicity.
Roundup of noteworthy trends and shifts in marketing and culture.
SUMMER 2017 | ALL ABOUT GEN Z
In this issue:
Gen Z Deep Dive: their core characteristics, interests, values, goals, media consumption, marketing preferences, influencers, and more.
Next-Gen Communication Decoder: Noteworthy shifts, unwritten rules, and the most relevant memes and slang terms.
The latest consumer trends among Gen Zs and beyond.
New multigenerational statistics with in-depth Gen Z breakouts.
SPRING 2017 | THE POST VIRAL AGE
In this issue:
Key shifts in marketing & media: what "viral" really means, the rise of protest culture, West Coast influence, and more.
Social media marketing 101: your new cheat sheet plus who to follow.
Standout campaigns & noteworthy trends from around the world.
New consumer statistics: what they want from your brand.
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