The Trendera Files

Join dozens of other Fortune 500 companies and receive access to the industry’s premier trend report with ongoing cultural insights and data on consumers 8 to 50. Interested in a specific subject or demographic? Ask us about our customized and themed reports. 

EACH REPORT INCLUDES: Macro and Micro Trends • Standout Marketing Campaigns • Hot Lists: Who, what, and where is trending • Slang • Nationally representative statistics

 
 
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JANUARY 2018 | THE FUTURE OF

IN THIS ISSUE:

  • The most important macro shifts of 2018 in lifestyle, gender, influence, entertainment, social media, technology, fashion, retail, marketing, and work.

  • New research showcasing how both national and coastal consumers are thinking, feeling, and doing things differently in 2018.

  • The latest roundup of noteworthy trends, memes, campaigns, and slang from around the world.

 
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FALL 2017 | DIVERSITY & ENTERTAINMENT

IN THIS ISSUE:

  • Celebrating a new era of influence: macro shifts in the US multiculturalism and diversity.

  • Consumer Profiles: opinions from Gen X, Y, and Z on diversity and entertainment.

  • New multigenerational statistics with in-depth breakouts by ethnicity.

  • Roundup of noteworthy trends and shifts in marketing and culture.

 
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SUMMER 2017 | ALL ABOUT GEN Z

IN THIS ISSUE:

  • Gen Z Deep Dive: their core characteristics, interests, values, goals, media consumption, marketing preferences, influencers, and more.

  • Next-Gen Communication Decoder: Noteworthy shifts, unwritten rules, and the most relevant memes and slang terms.

  • The latest consumer trends among Gen Zs and beyond.

  • New multigenerational statistics with in-depth Gen Z breakouts.

 
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SPring 2017 | The POST VIRAL AGE

IN THIS ISSUE:

  • Key shifts in marketing & media: what "viral" really means, the rise of protest culture, West Coast influence, and more.

  • Social media marketing 101: your new cheat sheet plus who to follow.

  • Standout campaigns & noteworthy trends from around the world.

  • New consumer statistics: what they want from your brand.