Gucci Goes Retro

ONE TO WATCH

MARKETING BUZZ

OUR OBSESSION

Snapchat Creator Shows

Expanding Snapchat Discover yet again, Snapchat has produced Creator Shows. Airing this month, a variety of new exclusive shows will feature notable media personalities such as Arnold Schwarzenegger and Serena Williams along with popular influencers such as Emma Chamberlain,Loren Gray, and Baby Ariel. Each show will be unique to the personality’s interests – for example, Schwarzenegger will be providing motivational advice while Gray will be covering all things beauty. Moreover, the app which is known for only keeping content up for 24 hours will permit personalities to have “highlights,” or a reel of their content so users can know what to expect from them. A huge step in making Snapchat more creator-friendly, there’s no doubt Gen Zs will be drawn to the app to see new exclusive content from their favorite personalities.

Gucci Arcade

Adding to its existing app that already contains fun activities like a photo booth with stickers and AR tech that allows users to try on products, Gucci has launched the Gucci Arcade. The arcade is comprised of two retro games influenced by Gucci’s history and the 1970s and ‘80s. Both games contain traditional Gucci colors and motifs, but Gucci Bee is similar to Pac Man and Gucci Ace is inspired by level games from different eras in gaming history. Within each game, users can collect badges to be placed on a worldwide leaderboard. A great example of a timeless brand utilizing technology to innovate and reinvent itself, the apps are perfect for any tech-savvy Gen Z or nostalgic Millennial looking to kill some time on their phone.


Semaine

Semaine is an online magazine and digital concept store that promotes a single tastemaker each week. The tastemaker then curates lifestyle and fashion products based on their personal aesthetic that visitors can browse through and shop. From Bumble CEO Whitney Wolfe Herd to artist Daniel Arsham to most recently Paris Hilton, each roundup of products provides an inside look at each collaborator. Arsham’s curation contains limited-edition posters and records, while Hilton’s includes pool floats and her namesake perfume. Ideal for Millennials who love filtration in their media and curation when they shop, Semaine offers a variety of interesting and unique products for just about anyone.


IN OUR CARTS

APP-TASTIC

PROPS TO

Lady Gaga’s Haus Laboratories

Never conventional, artist Lady Gaga has partnered with online retail giant Amazon for her first-ever beauty line, which debuted on Amazon Prime Day. Forgoing Sephora and other traditional beauty stores, Haus Laboratories will contain six different collections and nine limited-edition sets of lip glosses, eye shadows, and shimmer powder that will roll out globally. The brand’s mission is to provide tools for self-expression and reinvention, an extension of Gaga’s popular “born this way” philosophy that has captivated her “little monsters.” Available for preorder currently, Lady Gaga’s Haus Laboratories showcases the future of beauty sales is no doubt online.

Welcome

Perfect for travel obsessed and commitment-averse Millennials, the free app Welcome enables travelers to remain spontaneous when they adventure around the world. When a user is planning to visit a destination or when they’ve arrived, they can browse through locations, activities, and recommendations from local experts or friends who are also using the app. From there, Welcome builds an itinerary of activities that remains flexible based on a user’s preferences and adjusts in real-time when a user ends up spending more time in a location or if the weather changes. For instance, if a user is scheduled to enjoy a picnic in Central Park but it begins raining, they might be redirected to the Met Museum. Available in over 250 cities worldwide, the app is worth a download before your next getaway!

Summer of Sex

Fresh off a big investment by Dallas Mavericks owner Mark Cuban, Wear Your Voice is an intersectional feminist platform that features stories on race, identity, body politics, culture, health, and news, and aims to uplift and cater to those in marginalized communities. This summer, the platform has partnered with non-profit Planned Parenthood for a new series called Summer of Sex. The multimedia project includes published articles, features, essays, and interviews pertaining to LGBTQ+ black, brown, and indigenous people’s experiences with sex. An important and necessary resource for those who often times feel unseen or heard, the series allows people to explore the topic of sexual health through a new lens.

Kristin Castillo