The Big Brand Issue: Our Latest Research Study Is Here!

ONE TO WATCH

MARKETING BUZZ

OUR OBSESSION

CHAI

Revitalizing J-pop, CHAI is a four-member all-female band currently infiltrating the U.S. and European music scene. Through their unique fashion style and incorporation of a punk-funk sound, the band is differentiating itself from the typical formula found in traditional J-Pop. With almost 3 million views on their song “N.E.O.” on YouTube and past performances at this years’ SXSW and Pitchfork Fest, CHAI is definitely one to watch. For more on who and what is on the rise, be sure to check out the “Pop Culture Roundup” in our latest report.

Michelob x Spotify

Targeting runners who might be interested in a light and low-calorie beer, beverage brand Michelob teamed up with Spotify to create curated playlists. Utilizing personal streaming history, as well as additional information such as location and pace, Spotify created unique playlists for each runner that also included hyper-targeted ads utilizing weather and city-data. With 63% of consumers saying that collaborations with other brands they like is becoming more influential in their decision to try a new brand in our latest report, the collaboration is a perfect partnership to get thirsty athletes in the mood for a Michelob after their run.

The Big Brand Issue

These days, it seems everything is a brand — products, places, people, pets. But in a sea of brands, what makes one brand stand out and another fade into the background? How can brands transcend from lukewarm to loved? Is the power of influencers increasing or decreasing? Are all influencers created equal? And perhaps most importantly, how can marketers appeal to Gen Z versus Millennials? Our latest special research report tackles all of these questions and includes new insights from a survey of over 600 Gen Z and Millennial consumers. Download a sample here or click here to purchase!


IN OUR CARTS

APP-TASTIC

PROPS TO

Gap x Atelier & Repairs Collection

To celebrate Gap’s 50th anniversary, the clothing brand is working with Atelier & Repairs to reimagine vintage pieces from their archive. From denim jeans and jackets to sweatshirts to t-shirts, the collection includes 500 classic pieces that incorporate familiar logos but feel contemporary through dying techniques and washes. With 35% of Gen Zs saying they like wearing brand logos in our most recent report, the new collection allows consumers to show off their personal brand and tap into the nostalgia trend. For more examples of brands that are utilizing the power of nostalgia to attract Millennials and Gen Zs, check out our “Brands Doing It Right” section in our latest report.

adidas x Storr

This week adidas partnered with Storr, an innovative free app where friends can buy new products from other friends. Through the partnership, 10,000 members of the adidas Creator Club will be able to easily open their own "Storr-front" and sell adidas products, all while receiving a 6% commission. In addition, shop owners will be able to seamlessly donate part of their proceeds to non-profit Girls On The Run. With 70% of consumers saying friends liking a brand has become more influential in their decision to try a new brand in our latest survey, adidas pivot into social selling is surely just the beginning.

Dumpling

Following the DoorDash tipping controversy where delivery workers weren’t actually receiving most of their tips, new startup Dumpling has emerged. With a mission to ensure fair working conditions and payment for delivery workers, the startup is empowering workers to become solopreneurs. Delivery workers who partner with the startup will be able to manage their own clients and ultimately get paid more. With 33% of Gen Zs saying ethical treatment of workers is important when choosing a brand in our latest report and Dumpling garnering $3 million in backing already, Dumpling may just be the victor in the delivery wars.

Kristin Castillo