Clothing Made for Social Media




Facebook Watch’s Buffy The Vampire Slayer

Facebook Watch has added three new series to its platform that are to die for. The platform has partnered with 20th Century Fox to bring back the classic show Buffy The Vampire Slayer and its spin-offs, Angel and Firefly, to users in the U.S. Though Facebook has been investing heavily in original content, including a reboot of MTV’s The Real World and a prank show hosted by Kim Kardashian, this is the first move to bring a cult classic onto the platform and a strategic effort to captivate nostalgic users. Making binging social, Facebook is also successfully differentiating itself from competitors like Netflix and Hulu with a Watch Party feature that allows groups of users to watch and react to shows at the same time.

Carlings Neo-Ex Collection

According to a recent survey, 1 in 10 consumers in the UK purchase clothing only to take a photo for social media, after which they return it. Concerned with the environmental impact of this finding, Norwegian clothing brand Carlings has come up with a creative solution. Their latest Neo-Ex Collection allows influencers to choose from 19 digital pieces and have these garments ‘fit’ on their photos by a 3D designer. Once designed, users can post their photo without the hassle of returning the outfit. Costing 10-30 euros depending on the pieces “bought,” all proceeds are going straight to non-profit WaterAid to highlight the excess water the fashion industry uses to produce clothing.

Friends With Secrets

Increased emphasis on mental health has led to the rise of services like Talkspace, an online therapy app where users can connect with a trained professional at a fraction of the price of traditional therapy. To find out just how text therapy compares to traditional therapy, three friends—YouTube comedian Akilah Hughes, writer/designer Robyn Kanner, and artist Timothy Goodman—teamed up to create “Friends with Secrets,” an online project where they share transcripts from their individual text therapy sessions on Talkspace. Exploring the pros, like how helpful it is to have a written record of your conversation, and cons, such as the therapist’s inability to pick up on physical cues such as facial expressions over the app, the project is a great resource for anyone thinking about therapy, whether online or off.




IKEA Planning Studio

IKEA is taking a page out of the Glossier handbook by announcing plans for a brand-new showroom in the middle of Manhattan. The catch? There’s no inventory. Rather, the IKEA planning studio will be a space where customers can visit, choose items to purchase, and have them delivered straight to their homes. The concept is perfect for Manhattan, where it’s unlikely New Yorkers will be up to lugging a Billy Bookcase onto the subway. Known for their reasonably priced yet on-trend furniture offerings, this latest venture shows that IKEA is also adept at evolving to their consumers’ needs in the digital age where brick and mortar isn’t dead, it’s simply different.


Los Angeles-based startup Within has built augmented reality app Wonderscope that aims to modernize reading for Gen Zs by creating an engaging and healthy screen-time experience. When readers (ages 7 and up) open the app and select a story, the app dictates the story aloud while overlaying virtual graphics such as words and characters onto the readers’ physical space. What’s more, characters can even interact with readers by asking them questions and making jokes throughout. As the story continues, readers can explore their surroundings and search for new scenes or hidden items by moving around IRL. Free to download with a bonus story included, additional stories fit for the modern age such as a re-envisioned Little Red Riding Hood start at $4.99.

Healing House

Looking to confront stereotypes around HIV positive individuals, the Healing House pop-up spa in Toronto, Canada offered free massages with one interesting detail: all of the massage therapists were HIV positive. The wellness initiative served as a follow up to last year’s activation from the same team, June’s Eatery, a restaurant pop-up staffed entirely by HIV positive waiters. In response to research that showed only 49% of people would share skin-to-skin contact with someone living with HIV—despite the fact that there is no risk of infection— Healing House helped give people a chance to “relax their fears” and get a free massage.

Kristin Castillo