Our New Report is Here!





The majority of Gen Zs say people today are more sexually fluid and open to new experiences (Trendera, 2018). Attempting to highlight this shift in youth culture is the UK’s new two-part series Genderquake. Airing on Channel 4, the show captures the lives of eleven young British people living in a countryside home who identify as cisgender, non-binary, genderqueer, intersex, and trans. Like most reality television, the show is filled to the brim with quirky personalities, romance, and drama, but also showcases the intricacies of the LGBTQ spectrum within the household. For example, Romario, a 30-year-old Jamaican who was outed through his top surgery scars, paradoxically has conservative views on gender. Dispelling myths and providing a glimpse into the complexities of what it means to be LGBTQ, Genderquake is an interesting and illuminating watch. 

Blue Apron X Chrissy Teigen

Anyone who follows influencer-slash-model Chrissy Teigen on Twitter knows that in addition to keeping her followers entertained with her candid social commentary, she’s also the reigning queen of celebrity cookbooks. Cravings 2, Teigen’s much anticipated follow up to her 2016 cookbook of the same name, will be published this September. To give fans a taste of what’s to come, the mogul has partnered with Blue Apron to adapt her recipes for the subscription service’s customers. Starting June 4th, Blue Apron subscribers will have the option to add one of Teigen’s recipes to their weekly menus for six weeks, starting with Garlic & Soy-Glazed Shrimp with Charred Broccoli & Hot Green Pepper Sauce. Meme-able Grammy-winning husband and adorable daughter not included.


What if your favorite A.I. wasn’t a computer at all but a living breathing human being? That’s the premise behind Gimlet Media’s new tech-thriller podcast, Sandra, with voice acting by Kristen Wiig and Alia Shawkat. Over the course of seven episodes (all available now), the podcast follows a young woman named Helen as she navigates her new role at Orbital Teledynamic, a company that sells a “voice assistant A.I.” product named Sandra that, unbeknownst to customers, is actually a team of people posing as the A.I. Perhaps even more notable than the premise are the podcast’s ads, which feature satirical conversations between various A.I.s and people who love them as they plug various products, making this podcast worth listening to all the way through.




The Trendera Files: Consumer Habits and Spending

When even the Girl Scouts are accepting Venmo payments, you know that consumer spending is undergoing rapid change. That’s why we’re so excited to offer our two cents on where money and spending are headed in our latest issue of The Trendera Files. In addition to covering the latest and greatest in pop culture, our Consumer Habits and Spending report provides everything you need to understand the who, what, where, and why behind consumers’ spending as well as inspiration to cash in on the cultural trends currently shaping Gen X, Y, and Z. Download your complimentary sample here and shoot us an email to inquire about purchasing the full report!


As we move closer to a cashless society, kids today have little need for piggy banks—at least that’s what new app Pigzbe is betting on. The new wallet app teaches kids about personal finance using Wollo, the first “family friendly” cryptocurrency specifically designed for children. Kids receive funds from their parents to play games that incentivize saving and make learning about money fun, while parents can make micro-transfers, monitor their kids’ spending activity, and safely store Wollo coins offline using the platform’s accompanying cold storage controller. Developers of the app are also working on a payment card that will allow families to spend their Wollo coins in the real world, ensuring that kids will be well equipped to manage their money in whatever form it takes.

The Wing

Feminist co-working space and social club The Wing is currently accepting applications for its first-ever scholarship program, which will grant 100 women (as well as other individuals who do not identify on the gender binary) a two-year membership at its Dumbo location in Brooklyn. Launched to create an inclusive and diverse space, the program was designed specifically for people who work in industries that are underrepresented within the community and in fields that support the advancement of women such as teaching, non-profit, social services, and advocacy. Recipients will be encouraged to utilize all the resources The Wing has to offer, including access to The Wing community, events with guest speakers, and of course the club space, which typically costs $2,700 annually.

Kristin Castillo