Target Is Targeting Beauty Lovers
WATCH OF THE WEEK
There are millions of unboxing videos on YouTube, but “The Real Price of Sneakers” isn’t your typical sneaker review. Unboxing aficionado Jacques Slade recently partnered with the Thomson Reuters Foundation, using the format to shed light on what it really takes to produce a pair of the popular shoes. In the clip, Slade receives sneakers from an unknown company, housed in a pristine leather box that reads “handmade.” However, once Slade opens the box, viewers are informed of gut-wrenching facts, from the shoes actually being “slavemade” to shocking statistics like “Modern slavery exists in 161 countries” printed all over the shoes. The moving PSA does a great job of enlightening the sneakerhead community (as well as Slade’s 850k+ subscribers) about issues surrounding fair wages and unsafe working conditions in a creative, Gen Z-friendly way.
Insecure’s Issa Rae is back at it again with her search for independent talent. While in the past Rae and her hit HBO comedy made waves for its celebrity-curated soundtracks and trend-forward talent (among many other things), the talented comedian is going a step further by bringing completely new voices into the limelight. In partnership with AFROPUNK, Rae recently launched an #InsecureMusicContest to give undiscovered artists a chance for one of their tracks to be featured in the show’s third season as well as in the official soundtrack. To enter, artists simply uploaded their songs to AFROPUNK and from there Rae, along with Insecure music supervisor Kier Lehman and his team, will select a winner. One thing’s for sure, we’re adding the talented musician(s) to our Spotify as soon as they’re announced!
Realizing that so many women are on the brink of burnout, former Self editor Joyce Chang decided to launch From The Get Go, a startup centered around happiness for “girl bosses who need a break.” A destination for the working Millennial woman looking for advice on how to manage wellness, food, fitness, beauty, and style, the website features articles such as “Multitaskin’ and Sheetmaskin’,” and “My Mom Froze My Eggs For My Birthday” that address relevant issues in an accessible way. The startup is also a consultancy for businesses who want to emphasize balance and happiness in the workplace. With an aim to simplify the world of wellness and create tangible solutions, From The Get Go is a testament to the growing desire in our society to carve out time for moments of happiness day-to-day, both at home and in the workplace.
IN OUR CARTS
To the delight of beauty buffs and beginners alike, Target has just launched its long-awaited beauty concierge in-stores and online. Shoppers can now stop in and receive personalized advice from a trained expert or forgo the retail experience by texting “BeautyChat” to “Target,” once the service goes live. In addition, participating locations will also hold beauty demos such as “Sun Care 101” or “Warm Weather Essentials” so that customers can learn and ask specific questions about their product needs. But wait, there’s more: customers can now virtually try on makeup through Target’s augmented reality Beauty Studio, which operates on digital kiosks in 10 retail stores and on Target’s website. Providing next-level personalization and convenience, Target is making its beauty section (online and in-store) a must-visit!
Built by a self-proclaimed team of “summoners, heroes, tanks, supports, and junglers,” WARD is an iOS app that aims to merge eSport predictions with fantasy games. Currently in beta, the app allows users to watch League of Legends games and predict in real-time who will be the first to destroy a tower or an enemy base. When a user is correct about a prediction, they are awarded points and can win prizes such as headphones, signed merchandise, and tickets for upcoming fantasy championships. With the fantasy sports realm growing exponentially (more than 360 million people watched League of Legends alone in 2017) and plans to add other games to its arsenal, WARD will provide consumers who enjoy viewing games an interactive experience where they can join the battle and win in their own right as well.
Last week, a group of human rights advocates and technology groups banded together to release The Toronto Declaration, a document that asks governments and corporations to ensure machine learning systems do not discriminate or violate human rights law. Already signed by heavy hitters such as Amnesty International, Access Now, Human Rights Watch, and the Wikimedia Foundation, the declaration is not legally binding but rather meant as a recommendation for governments and tech companies facing issues surrounding surveillance. A call for algorithm transparency and accountability if human rights are harmed, the document is an important and necessary step for the future in safeguarding the relationship between AI and humans as well as an opportunity for brands to show consumers they too care about their wellbeing as they innovate with tech.