Wanna Kick It? 😘

ONE TO WATCH

MARKETING BUZZ

OUR OBSESSION

Apex Legends Twitch Tournament

Move over Fortnite, there’s a new battle royale experience taking the gaming world by storm. Released earlier this month, Apex Legends already has an impressive 25 million players. Gamers like Ninja and DrDisrespect have been vital to the game’s success by streaming themselves playing constantly since the game’s debut. In addition, the game is working closely with Twitch and the platform is even sponsoring massive tournaments with top gamers on February 9th and February 19th. Anyone—players and spectators alike—who are interested in checking out what’s sure to be the gaming world’s next big phenomenon, can tune in to watch at 12 PM Eastern!

Evian x Virgil Abloh

This year’s hottest fashion week collab can be found in the most unlikely of places, the refrigerator. Reigning king of cool, designer Virgil Abloh, partnered with Evian on the company’s first ever refillable glass water bottle. The simplistic design features a Soma water bottle with the phrase “rainbow inside” in Abloh’s signature font and quotations. As the official “hydration sponsor” of NYFW, the sustainable statement has been seen in the hands of influencers like Christina Caradonaand Luka Sabbat. For those not attending fashion week, the limited-edition water bottle will also be available to purchase at MATCHESFASHION.COM.

Dorian Electra’s “2 fast”

Artist Dorian Electra recently invited his fans to co-write his newest song through Instagram live. The session was led by Electra and other notable alt-pop stars such as Bonnie McKee and allowed over 200 fans to join in on the songwriting process. From the beats per minute to the lyrics to the album art, virtually everything was crowdsourced from fan comments left in the live stream chat. The result is “2 Fast,” a cohesive and catchy pop song that utilized social media’s collective creativity capabilities to their fullest potential.


IN OUR CARTS

APP-TASTIC

PROPS TO

Amazon Live

Watch out QVC! Amazon is launching Amazon Live, a new section on their website that features branded live video to showcase products for sale on the platform. Not only can brands use the Amazon Live Creator app to effortlessly stream and measure engagement, they can now reach and interact with customers in real-time. Meanwhile customers are able to enjoy videos featuring a wide variety of products from smart home devices to games to toys, and shop them in real time. A clear move to compete with QVC’s new app and rumors of a potential standalone shopping app from Instagram, Amazon is doing what it does best: dominating in every way (and industry) possible.

Wanna Kicks

Created by AR startup Wannaby, new iOS app Wanna Kicks uses augmented reality to let sneakerheads virtually try on shoes. After opening the app, users can look through a variety of different kicks from Gen Z favorite brands such as Yeezy, VANS, adidas, and Nike. Once a user has selected a pair they simply point their cameras at their feet. From there, a 3D model is projected onto the users feet, and the user can move, rotate, and even walk around to see how the shoes look. While sneakerheads are known for their willingness to wait in line to score a pair of fresh shoes, Wanna Kicks might just be the thing that gets shoe aficionados to stay in and shop from the comfort of their homes.

L’Occitane Commits To Sustainability

The past few months there have been considerable attempts from brands like Starbucks to cut back on plastic straws. Now, other companies are starting to rethink their plastic products. For their part, L’Occitane Group is committing to using 100% sustainable PET certified plastic by 2025 in all five of their brands L'Occitane en ProvenceMelvitaErborianL'Occitane au Brésil, and LimeLife By Alcone. Savvy consumers know the value of their dollars and are using them to support brands committed to large scale change in the areas they care about the most. 

Kristin Castillo