Would you give up your phone for a year?

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MARKETING BUZZ

OUR OBSESSION

Luminary

From Desus and Mero to Dirty John, TV has recently been mining podcasts for new and original content. Now, the podcasting industry is taking cues from Hollywood with the introduction of Luminary, a new start-up that is aiming to be the Netflix of podcasting. Already boasting $100 million in funding and over 40 ad-free options, Luminary is building a subscription-based platform. For just $8 a month, customers would gain access to ad-free hit podcasts like The Onion’s “A Very Fatal Murder” and “Guys We F***ed” as well as brand new exclusives from creators like The Daily Show’s Trevor Noah, the infamous Lena Dunham, and Karamo Brown of Queer Eye fame. Set to debut later this year, Luminary is one to watch as it tries to meet its lofty goals.

Vitaminwater #nophoneforayear

In line with their brand mission to challenge monotony, vitaminwater recently launched a competition asking consumers to ditch their devices. With a tempting $100k prize for one lucky winner, more than 100,000 brave consumers posted photos to social media for a chance to be selected for the #nophoneforayear challenge. Explaining that she would be a better and more productive writer if she were selected, filmmaker and author Elana Mugdan was hand-picked by vitaminwater to give up her device and is currently living smartphone free. Mugdan’s phone will remain in a jail cell for the rest of the year, and thanks to vitaminwater’s interesting digital detox marketing campaign, Mugdan is no longer mindlessly scrolling.

When I Get Home

Last week, artist and overall cool girl Solange dropped her fourth studio album, When I Get Homefeaturing artists such as SamphaTyler the Creator, and Devonte Hynes. The cover sports Solange in an innovative minimal eyelid hood created by designer Keren Wolf that was all the rage on social media and is sure to be a prominent accessory this festival season. The 19-track album is available to listen to here, and accompanying materials such as stunning portraits and clips inspired by her album can be found on Black Planet, the world’s largest African-American online community where black women and men engage in politics, social issues, jobs, and matchmaking.


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PROPS TO

Glossier Play

Glossier is branching out from its signature millennial pink aesthetic with a new line named Glossier Play. Described by the brand as “dialed-up beauty extras,” the ‘70s-feeling collection features products that are chock-full of glitter, color, and shine, including the Niteshine highlighter concentrates, Colorslide eye pencils, Vinylic Lip high shine glosses, and more. Perfect for when the minimalist Glossier girl wants to “Play” with a bolder makeup look, the creation of a separate label, aesthetic, and Instagram account points to the brand’s innate understanding of the impact and importance of a perfectly manicured style and social media presence in 2019.

Cartoon Network Arcade

recent Trendera survey found that (on average) consumers are typically using 2 devices at once. No longer content with divided attention, a variety of entertainment brands are capitalizing on this trend by creating mobile outlets to supplement the viewing experience. Nickelodeon debuted its Screens Up app last year and now Cartoon Network is following suit with Cartoon Network Arcade. Like Screens Up, the app features games starring some of the channel’s most popular characters. Once opened, the Cartoon Network Arcade app listens to detect which show viewers are watching and rewards them with one of 60 collectable digital figurines. Available to download March 11th, the new app is a great way to entice viewers and keep them engaged across all screens.

Yelp Female-led Businesses

In celebration of Women’s History Month, Yelp has launched a new permanent feature that indicates when businesses are women owned. Businesses have until March 15th to designate themselves as female-led, which will be featured online alongside existing business attributes such as whether the restaurant offers take out. Besides updating its site, Yelp has also created stickers that restaurants can display at their store to specify they are women owned. With notable restaurants such as by CHLOEPressed JuiceryMagnolia Bakery, and Sprinkles Cupcakes already participating in this initiative, we give Yelp props for making Trendera’s team lunch decision all that much easier!

Kristin Castillo