RIDE WITH PRIDE

ONE TO WATCH

MARKETING BUZZ

OUR OBSESSION

NBC News Now

Catering to cord-cutting Millennials and cord-never Gen Zs, NBC has launched NBC News Now, a new digital streaming network that gives viewers their daily dose of news. Programming is broadcasted from 3 PM to 11 PM on weekdays and consists of hourly live updates called “Briefly’s,” breaking news coverage, behind-the-scenes access, and in-depth features and interviews led by reporters and correspondents. Free to use and easily accessible via the NBC News app and smart TV apps (Roku, Apple TV, and Amazon Fire TV), NBC News Now is perfect for younger generations who are accustomed to receiving news exactly when it happens.

IKEA

In one of our favorite IKEA campaigns to date, the Swedish furniture brand recently launched IKEA Real Life, a digital collection of curated rooms in the United Arab Emirates that serve as replicas of living rooms found on everyone’s favorite hit TV shows. The entertainment-inspired interiors mimic TV scenery using a combination of IKEA products and digital manipulation techniques. The outcome: shoppers can purchase stylish, affordable products that they’ve seen on screen in The Simpsons, Friends, or even Stranger Things. Helping bring shoppers’ favorite TV worlds to life, IKEA provides the perfect living room set up and cultural capital just in time for the next Netflix binge.

Tempest

Launched by a former health-care executive, Tempest is a new digital sobriety school and aftercare program specifically designed for women, minority groups such as the LGBTQ+ community, and anyone looking for alternative support outside of AA. For $800 Tempest offers a tailored eight-week course with programming that includes lectures, peer support, guided meditation, and a variety of recommended resources such as books, podcasts, and nearby therapists. Providing a modern spin on substance abuse, Tempest is a great solution for tech-savvy Gen Zs and Millennials looking to take their sobriety into their own hands.


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Future Food Today

Coined the “cookbook of the future,” Copenhagen-based research and design lab SPACE10 has created Future Food Today, which is filled with delicious and sustainable recipes. Both a conversation starter and manual for cooking, the cookbook is meant to inspire environmentally-conscious consumers and chefs to battle climate change in the kitchen. With innovative and unique recipes like The Dogless Hotdog (made with microalgae), The Bug Burger (compromised of insects), and Microgreen Ice Cream (flavors include basil and mint), the cookbook is sure to spice up everyone’s meals when it launches on June 21st.

Pillar

Student loan debt continues to be a significant financial burden on younger generations, but a new app called Pillar is stepping in to help. Pillar connects users’ bank with their student loan servicers so that they can better understand and manage their loans. Besides offering personalized suggestions based on income, pay schedule, loans, and spending, the app sends alerts when there is an opportunity to make an extra payment or pay the student loan off entirely. Additionally, users can make payments directly through the app rather than heading to their bank or student loan provider’s website. With 44 million borrowers owing more than $1.46 trillion in student loans in the U.S. alone (AAUW, 2019), the platform is an empowering and handy tool in combatting debt.

Lyft

Just in time for Pride month, Lyft has launched an initiative called “Two is Too Few,” which aims to make the platform more gender-inclusive by allowing riders to select their preferred pronoun from multiple options such as they/them/theirs, she/her/hers, he/him/his, my pronoun isn’t listed, and prefer not to say. In addition, Lyft has partnered with the National Center for Transgender Equality to support drivers looking to change their names legally with educational and financial resources. With 1 in 2 consumers believing that a brand’s mission statement and values is becoming more influential in their decision to purchase something (The Trendera Files, 2019), consumers will be happy to know they can ride with pride when using Lyft.

Kristin Castillo