Your New Summer Binge

ONE TO WATCH

MARKETING BUZZ

OUR OBSESSION

Orlando Soria’s Unspouse My House

There’s a new HGTV series on the block! Unspouse My House helps the heartbroken heal and showcases the joy of decorating while being newly single. Hosted by interior designer and influencerOrlando Soria, the buzzworthy reality show is part home makeover, part therapy session as it follows singles through the process of sprucing up their space while processing expert advice on love and getting dumped. Focusing on inward transformation as well as outward appearances, Unspouse My House is the latest offering in the trending “betterment TV” genre (which includes other hits such asQueer Eye and Tidying Up with Marie Kondo) and is sure to strike a chord with viewers.

KFC

Highlighting its relevance among rappers and the global hip-hop community, KFC France recently released a new hip-hop Spotify playlist appropriately named “Bucket Bangers.” The playlist includes 46 songs in which the beloved fried chicken chain has been mentioned over the past 30 years, with tracks from legendary artists such as Run DMC, the Beastie Boys, Kanye West, MIA, and Kendrick Lamar as well as songs from new and noteworthy artists from France, Germany, Russia, and Brazil. Not their first time dabbling with audio marketing, KFC is one of many brands currently betting big on audio to build a unique and sensory relationship with consumers.

NewLife.AI

Hailed as the “new Tumblr,” New Life.AI is a decentralized social media platform that has no ads, sponsored posts, or censorship and does not sell user data. Instead, the futuristic platform appealing to artists and designers runs on “aesthetics” by converting the creation and curation of content into real-world currency. The app operates through levels (no following or liking) in which members vote on quality of content from others by pressing down on their smartphone screen (the longer the press, the higher the vote). The more members vote, the more “Newpoints” or power they gain within the platform, which are then converted into a blockchain currency called New Coin. Compensating creators rather than brands, the platform has already attracted a growing number of artists making it one to watch.


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RESPAWN By Razer

Razer, one of the world’s leading gaming brands, has expanded from hardware to beverages with the creation of RESPAWN, a mental performance drink made for gamers, by gamers. Inspired by a viral April Fool’s joke in 2010, RESPAWN delivers the alertness and focus required by avid gamers but without common energy drink side effects such as body crashing and fatigue. The powdered drink mix is available to purchase online as a pack of with 20 individual servings in 4 flavors (pomegranate watermelon, green apple, blue raspberry, and tropical pineapple) and contains caffeine, green tea extract, and B vitamins. With its promise of mental stamina and affordable price point at $25, RESPAWN is poised to be the next big thing among gamers this summer.

Instagram’s Lyric Stickers

Instagram is mimicking features from its competitors yet again, this time taking a cue from lip-syncing app TikTok. Users can now display lyrics on their video stories by selecting a music lens, picking a song, and choosing from an assortment of animation styles such as a traditional karaoke teleprompter, a typewriter font, and a pop-up format as lyrics are sung. Far easier to use than TikTok, which until this week required creators to use alternative editing software to add text to their videos, the new update may very well encourage young Gen Zs to leave TikTok and spend even more time on Instagram.

East West Market

Canada has banned single-use plastic bags, but gourmet grocer East West Market is taking the initiative one step further, partnering with Rethink Agency to develop a line of embarrassing plastic bags. Those who frequent the Vancouver shop and forget their reusable bags will have no choice but to carry the new plastic ones provided by the store, which sport cringe-inducing fake business names such as “Into the Weird Adult Emporium,” “The Colon Care Co-Op” or “Dr. Toews’ Wart Ointment Wholesale.” A playful way to discourage the use of plastic bags, shoppers in Canada will definitely be remembering their canvas totes the next time they shop for groceries, eh!

Kristin Castillo