Nat Geo's Power Move
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Created by newcomers Megan Markwick and Lily Somerville, British electronic pop duo IDER released their debut album Emotional Education this week. The relatable pop album is filled with soulful ballads that cover modern woes such as mental health and unhealthy relationships with social media. For example, their song “Saddest Generation,” examines loneliness and isolation while “Mirror” explores modern dating with lyrics like “I’m trying so hard to forget you / When were you last online?” Relatable and catchy for any Millennial or Gen Z, IDER’s new album is worth a listen.
Ahead of the video game’s September release, 2K Games has released an NBA 2K20 soundtrack on Spotify. Besides featuring heavy hitters like Travis Scott, Juice WRLD, Billie Eilish and Drake, 2K Games has partnered with UnitedMasters to offer up the chance for anyone to submit their music to be featured. Those interested simply download the UnitedMasters app and submit their music to the contest starting August 1st. If selected, entrants will be added to the playlist throughout the summer and ultimately be featured in the game alongside some of the biggest names in the music industry. A fun activation indeed, the playlist is sure to set up excitement ahead of the game's release.
Pin this and relax! Pinterest has launched Wellness Activities, soothing exercises meant for users to complete when they are feeling anxious or sad. Created in partnership with Brainstorm at the Stanford Lab for Mental Health Innovation, Vibrant Emotional Health and the National Suicide Prevention Lifeline, the new initiative is meant to assist in developing emotional well-being. The exercises will pop up if a user searches for something health-related and will consist of a wide variety of practices such as breathing techniques and self-compassion lessons. As more and more platforms (e.g. Instagram) look to design with mental health in mind, Pinterest is a great resource and on the forefront of this important shift.
IN OUR CARTS
63% of consumers ages 13-34 say that collaborations between brands they like have become more important in their decision to purchase something. Beauty brand ColourPop and viral ice cream brand Halo Top recently teamed up to launch 8 limited-edition shades of Super Shock Duos pigment makeup inspired by popular Halo Top flavors; Mint Chip, Birthday Cake, Strawberry, and Rainbow Swirl. Besides beautiful packaging, each colorful pigment is also scented to correspond with its flavor. Retailing at just $12 a piece or $40 for the whole collection, this summer collaboration is perfect for beauty junkies and ice cream aficionados alike.
Designed for Gen Z teens, social networking app Yubo is combatting filters and fakeness found on other platforms. The app currently has more than 20 million users (even with an age restriction in place that prevents those who are not 13-17 years old from joining) and allows young people to meet, make new friends, and be a part of different communities. The app itself doesn’t emphasize likes or views; instead, users create “live streaming rooms” where they can demo their musical talents or chat about anything from Fortnite to Netflix. A dedicated move away from passive interaction prevalent on other platforms, Yubo has the possibility to provide young people with connection and less insecurity.
Always bold during divisive times, National Geographic’s August issue is focused on human migration. Besides stories such as “Babies Born as Refugees” and “Leaving Africa for the Gamble of a Lifetime,” their latest issue features powerful full-bleed photography and atypical typography that flows from page to page. The thought-provoking design is intended to argue for a borderless world and question the current concept of borders. With almost 1 in 3 consumers ages 13-34 saying that brands have a responsibility to create change in the world in our most recent survey, National Geographic’s unapologetic stance is a powerful one.