Gucci Goes Green
ONE TO WATCH
As Victoria Secret seems to struggle and consequently has canceled their yearly fashion show, Rihanna’s Savage x Fenty lingerie line appears to be filling the gap. Besides promoting body inclusivity and positivity, the brand is also utilizing the power of streaming by airing their latest NYFW show on Amazon Prime. With performances by Big Sean (complete with complementary dancing by Normani), and appearances on the runway by model Bella Hadid and transgender actress Laverne Cox, it’s no doubt the show will be one to watch when it airs on September 20th.
From KFC’s limited-edition bucket hat to Cheetos’ hosting a Haus of Flamin’ Haute Couture runway show, it seems that the latest marketing tactic for food and beverage brands is creating corresponding fashion. Domino’s Pizza recently created a three-piece unisex apparel collection that includes a Controller Coat (a cape with pockets perfect for a phone or TV remote), a Gaming Bag (a sleeping bag with arm and leg holes), and a Boxset Blanket (a three-person blanket). Reminiscent of luxury streetwear that is currently having a moment, the high-fashion utilitarian garb is equally as useful for nights in with a pizza from Dominos.
With the pharmaceutical industry being ranked as the least-trusted health information resource by those aged 18-34 (Forbes, 2017), new startup Kenshō Health is hoping to help Millennials pursue other options. Currently in beta, the subscription-based health platform allows consumers to find holistic healthcare providers more easily. Healthcare providers are able to list their services and share advice, but only after Kenshō has performed background checks and vetted providers to make sure their methods are research-backed. As interest in non-traditional health methods expands, Kenshō is a perfect alternative for anyone looking for personalized and effective alternative medicine treatment.
IN OUR CARTS
In our latest special research study, we cover how Airbnb has expanded into Adventures in an effort to provide consumers with virtually everything travel related. Now, the company is partnering with online-magazine and travel company, Atlas Obscura, to bring unique and unusual trips to its Experience and Adventure programs. Retailing from $20-$60 (for Experiences) and starting at $1,300 (for Adventures), travelers will be able to book single-day or multiday trips such as an excursion to Seville to explore the Kingdoms of Andalucía or a Cemetery Tour in Washington, D.C. In line with both Airbnb and Atlas Obscura’s brand values centered on authentic travel opportunities, the unique trips are sure to draw in consumers looking for new experiences and content for their Instagram feed.
With a mission to enable real-life meetups for plugged-in Gen Zs, Twenty is a new map-based app that helps friends make plans. Backed by Arianna Huffington, Rande Gerber, and companies like Live Nation, the app allows friends to see which friends are nearby on a map, discover cool events like concerts and happy hours, make plans through hangouts and chats, and then meet up in real life. An intimate app designed to promote human connection, the app makes it easy for Gen Zs to seamlessly make plans and enjoy each other’s company in person.
Setting the couture tone for sustainability in fashion, Gucci has become carbon neutral. From its fashion shows to its entire supply chain, Gucci is now making a concerted effort to reduce, eliminate, and offset its emissions. Moreover, Gucci has partnered with UN project Redd+, which supports forest conservation in Peru, Kenya, Indonesia, and Cambodia. With our latest special research survey findings indicating that 32% of Gen Zs agree brands have a responsibility to create change in the world, Gucci’s move to become carbon neutral is sure to help Gen Zs shop from the brand guilt-free, for now.