ONE TO WATCH
With a mission to create a safe space from trolls and bullies often found in the gaming world, The Stream Queens was born. The group is comprised of 30 drag artists worldwide who play Fortnite, Overwatch, and Apex Legends together on Twitch. The community serves as an oasis for gamers to play, dress in drag, discuss mental health, and to form IRL friendships. In addition, the group has sought to promote positivity and fight back against some of the toxic behaviors in gaming culture. Filling an important niche and necessary community in gaming, be sure to check out The Stream Queens, who will also be hosting a panel at this years’ TwitchCon on September 27th.
From White Claw to Truly the drink of the summer (or year) was undoubtedly alcoholic seltzer. In fact, the hard seltzer industry has grown more than 830% in the last two years, and 220% just this year (Cision, 2019). Regardless, 96% of households have yet to purchase this trendy drink. To convince this untapped market to try a hard seltzer Truly has created five hilarious spots that showcase innovative uses for beer, wine, and spirits. From spraying plants with beer to cleaning a barbeque with whiskey, the quirky spots (featuring actor and comedian Keegan-Michael Key) do a great job in convincing consumers to ditch their old drink of choice and try a Truly.
Fashion trends come and go faster than you can say “slip dress,” and Millennials and Gen Z’s have gotten accustomed to the rent, buy, and sell culture of their possessions. To tap into the trend, URBNhas launched Nuuly, a clothing rental subscription. With trendy clothes from Urban Outfitters, Anthropologie, and Free People, along with hundreds of other third-party vendors such as AGOLDEand For Love & Lemons, consumers can rent up to 6 pieces for $88 a month. Reminiscent of Rent the Runway, Nuuly is the perfect addition for commitment-averse Gen Zs and Millennials looking to keep up with fashion trends and revamp their wardrobe.
IN OUR CARTS
Even with 68% of American women wearing over a size 14 (Vogue, 2019), chic and comfortable office-appropriate clothing is hard to come by. Launched this week, contemporary womenswear brand, Henning, is joining the ranks of other brands such as 11 Honoré and attempting to make #GirlBoss attire more inclusive. Focused on sizes 12-24, the minimalist and luxurious professional clothing line is designed with elements that solve key problems such as gel tape liners for thigh chafing and hidden elastics for pants that pinch. From a beautiful baby blue satin suit to a sleek form-fitting blazer, be sure to check out Henning’s first collection here.
Following the controversy regarding the Momo Challenge and the recent FTC ruling about children's privacy rights, YouTube has launched the app and site YouTube Kids to help parents protect their kids online. Parents will be able to ensure videos are age-appropriate, track their child’s play history, and mark content missed by YouTube’s algorithm as unsafe. The app will divide content by age through a “preschool” filter (for those ages 4 and younger), a “younger” group (for children 5 to 7), and an “older” setting (for those older than 7). Enforcing stricter parental controls and content regulations, the app gives parents tools and access to actually parent and monitor their Gen Alphas digital lives.
New York-based, experimental artist Valentino Vettori has partnered with non-profit Oceanic Global to create Arcadia Earth, an 18-room exhibition that sheds light on pressing environmental threats. Powered by AR, the multisensory experience includes naturescapes, underwater imagery, and ecological facts that are made out of interesting materials such as discarded library books or 44,000 plastic bags (the number of bags used in NY every minute). On show until February 2020, Arcadia Earth makes sustainability immersive, impactful, and fun.