Trendera is a boutique marketing firm specializing in trend forecasting, brand strategy & generational research.

We help brands authentically collide with current cultural shifts by identifying core brand characteristics and leveraging our arsenal of trends, research, and consumer insights.




Jane Buckingham

Trendera was founded by Jane Buckingham, one of the foremost experts on Generations X, Y and Z. Buckingham helped pioneer trend hunting when she wrote her first book, Teens Speak Out, at age 17. She subsequently created The Cassandra Report, Trend Central and The Intelligence Group, all of which she sold to CAA before leaving to start Trendera.

In launching Trendera, Jane recognized a need to not only inform brands of cultural shifts but help them create strategy and action around them. Trendera has offices in New York and Los Angeles, along with representatives across the globe.

Visit Jane at and connect with her on Twitter, Instagram and LinkedIn.