We are a brand strategy and marketing firm specializing in trend forecasting, cultural analysis, and generational research.

Our job is to help your brand become-and stay-relevant.

 

Custom research

From focus groups and segmentation studies to selfie interviews and slumber parties, our trained researchers are experts in designing and executing innovative engagements that reveal the insights you need. 

The trendera files

Join dozens of other Fortune 500 companies and receive access to the premier trend report with ongoing cultural insights and data on consumers 8 to 50. Interested in a specific subject? Ask about our customized and themed reports.

Click here to download a sample report.

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POP CULTURE CONSULTING

Social media strategy, trend treks, proprietary influencer panels, inspiration immersions, and that's just the beginning! Whatever your objective, our team of cultural analysts will unearth actionable strategies and insights for your brand.

 

...and a lot more!

Gee, Thanks!

 

GIGI GUERRA, DESIGN PARTNERSHIPS CURATOR AT TARGET

"Trendera has their finger on the cultural pulse like no one else. They never cease to amaze me with their prescience, and while they make masterful use of data and insights, it's their gut instinct and keen ability to predict what's happening before anyone else knows that makes their knowledge so valuable."

CHRISTINE YOUNG, innovation research at stubhub

"Trendera has helped us to see how other brands are looking to reach the consumer, [offering] new and interesting ways to try some of the same tried and true ideas."
 

LISa TYLER, VP CONSUMER & BRAND INSIGHTS AT NICKELODEON

"We're all curious, we're all turning to Trendera to help us navigate and share our best practices. And Trendera show us new things that are happening, and what other brands are doing to measure your own brand against."
 

GINA VALENTI, VP OWNER SERVICES AT HILTON WORLDWIDE

"Hilton Worldwide has leveraged Team Trendera in several ways - First and foremost, by educating senior leadership on Generational Differences, their respective motivators and characteristics, with a specific focus on Gen Y. The brilliance of this education is that it has taken learning out of the boardroom and onto the streets, exposing our Leadership to how Gen Y lives, shops, connects and work via customized city Trend Treks."
 

VICKI DREYER-FISCHER, DIRECTOR OF MARKETING STRATEGY AT HEARST

"Trendera brings research to life in an engaging way, providing insights and solutions that enlighten marketers on how to evolve their businesses to keep them relevant in this fast-paced global world."