Join SOME OF THE MOST INFLUENTIAL Fortune 500 companies and SUBSCRIBE TO OUR premier trend report.

Each report includes:

Macro and Micro Trends • Standout Marketing Campaigns • Hot Lists: Who, what, and where is trending • Slang • Nationally representative statistics

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2023 TRENDS FOR THE FUTURE

In this “What You Need To Know” report:

  • Societal shifts and long-term macro trends shaping 2023 and beyond.

  • Statistics offering insights into the attitudes, behaviors, and preferences of consumers 13-44.

  • An introduction to Gen Alpha, with data from parents of today’s youth and our predictions on who they will become.

  • What’s new and notable across pop culture: media, marketing, influencers, and more.


THE NEW NORMAL

In this report:

  • Macro trends that will define consumer culture as we enter post-pandemic life.

  • Nationally representative statistics showcasing what Gen Z and Millennials are thinking, feeling, and doing.

  • The latest and greatest in entertainment, social media, technology, and more.

  • Who, what, and where is trending right now in pop culture


ALL ABOUT GEN Z

In this “What You Need To Know” report:

  • The most important shifts and trends pertaining to Gen Z.

  • Nationally representative statistics highlighting who Gen Z is today, what they value, and how they’ve changed during the pandemic.

  • Emerging Gen Z trends, influencers, and content dictating culture for all generations.

  • Who, what, and where is trending in pop culture.


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CONSUMER HABITS & SPENDING

In this “What You Need To Know” report:

  • The most important societal shifts pertaining to money and finances post-pandemic.

  • National statistics on how Gen Z and Millennials are spending, saving, investing, and more.

  • A Crypto update covering the latest developments and the coins you need to know.

  • Standout marketing and who, what, and where is trending in pop culture.


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THE WELLNESS REPORT

In this “What You Need To Know” report:

  • Significant trends and shifts in wellness related to tech, personal care, beauty, mental health, entertainment, fitness, and more.

  • An inside look into how Gen Alpha's relationship with wellness is evolving.

  • Now trending in culture at large from travel to dating apps.

  • Who and what is hot including a roundup of buzzy ingredients trending in food and beverage.


THE ACTIVISM ISSUE

In this “What You Need To Know” report:

  • The societal evolution of Cancel Culture to Confrontation Culture.

  • Statistics revealing how Gen Z and Millennials are redefining personal privacy, advocating for the causes they care about, and reevaluating relationships with people and brands whose views don't align with their own.

  • Brands getting activism right in marketing and beyond.

  • The latest roundup of who and what is trending in pop culture right now.